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Projects

• Lego by natureThe dramatic increase in urbanized areas causes the corresponding loss of wildlife. All 20 species on the list of “common birds in decline” halved in population since the 1970s. So it ’s important to protect wildlife in the city. Our campaign, LEGO BY NATURE, is to encourage teenagers to use their old childhood LEGO bricks to build nests and feeders for birds and insects to sustain urban wildlife.
• FloretteThe brief is that your healthy and filling lunch on the go from Florette. The idea is that liberate your lunch, choose Florette salad.
• Fawcett (Female-Friendly Flying)It is common for women to suffer unjust treatment in the airline industry but this is often overlooked. These can be perceived in several aspects. For female employers, the cabin crew uniform policy is often based on gender stereotype and the number of female pilots is significantly smaller than that of males. As to the female passengers, most airlines don’t have a thorough system to handle sexual harassment and the design of the aircraft and facilities often doesn’t consider the needs of women.
• Build a bear (No value to value )This brief asks us to turn something no value into value by an advertising campaign. Our idea is that Build-a-bear workshop teams up with the NHS organ donation organization educate children about organ donation by reusing the hearts and eyes from old teddy bears.
• FloretteThe brief is that your healthy and filling lunch on the go from Florette. The idea is that liberate your lunch, choose Florette salad.
• WhipPeople don’t always like changes, especially if it’s something they are already used to and love. So, it is not easy to accept whip without walnuts. But changes bring you a great opportunity to re-imagine what’s possible. Our audience is young people aged 15-25. They love social media challenges and to express themselves. So, we launch a challenge to encourage people to create their own version of whips. Our campaign, WHAT’S ON WHIP, it will start with press publicity and finish competition dig

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Projects credited in

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  University of Central Lancashire, BA (Hons) Creative AdvertisingThe Creative Advertising course at UCLan recruits students with interests in writing, design and media and brings them together to learn how to make work that changes behaviour and promote products, services and ideas. Intelligence, investigation and creativity is part of everyday working practice where research driven insights are brought to life through studio craft and technology to create compelling outcomes that change minds. Using an industry-led model and working with professional age

Skills

• Adobe Photoshop
• Adobe Premiere
• Adobe Illustrator
• Adobe Indesign
• Adobe After Effects
• Cinema 4D