Yana Zalesskaya

Freelance Design Researcher & Trend Forecaster

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUser Researcher - Brand Strategist - Trend Forecaster

Projects

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About me

Specialities: Design Research, Social Innovation, Trend Forecasting, Brand Strategy, and Illustration.

Skills

  • Art Direction
  • Design Strategy
  • Illustration
  • Research
  • Consumer Behavior
  • Creative Thinking
  • Design Innovation
  • Illustrations

Work history

Currently

Freelance Trend Researcher

Four23

Aug 2015
  • Freelance
  • Researching market trends and assembling a database of consumer shopping habits, lifestyles, motivations, preferences, demographics, and psychographics. Clients | Adidas, Nike, JD, Size, Oakley, Rapha.

2016

Freelance Design Researcher

Demand

Nov 2014 - Jan 2016
  • Freelance
  • Conducting design research including consumer profiling, in - depth contextual interviews and observational analysis. Developing customer journey map, and trend forecasting report.

2014

Market Analyst

Design Bridge

Sep 2013 - Sep 2014
  • Full Time
  • Managing and delivering a range of structured and insightful analysis and reporting for a better understanding of customer behaviour.

2013

Design Researcher

Seymourpowell

Feb 2013 - Aug 2013
  • Full Time
  • Designing and conducting qualitative and ethnographic studies to determine consumer needs and build future design direction.

Education

2012

MA Design Branding Strategy

Brunel University

Sep 2011 - Sep 2012
  • Master of Arts (M.A.), Design & Branding Strategy, cum laude

2010

Erasmus Exchange Programm

Kingston University

Sep 2009 - Feb 2010

2008

Nima, Certificate Marketing Communication B1

HAN University of Applied Sciences

Sep 2007 - Sep 2008

2011

BA International Marketing Communication

HAN University of Applied Science

Feb 2007 - Feb 2011
  • Bachelor, International Marketing Communication