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Specialities: Design Research, Social Innovation, Trend Forecasting, Brand Strategy, and Illustration.
Researching market trends and assembling a database of consumer shopping habits, lifestyles, motivations, preferences, demographics, and psychographics. Clients | Adidas, Nike, JD, Size, Oakley, Rapha.
Conducting design research including consumer profiling, in - depth contextual interviews and observational analysis. Developing customer journey map, and trend forecasting report.
Managing and delivering a range of structured and insightful analysis and reporting for a better understanding of customer behaviour.
Designing and conducting qualitative and ethnographic studies to determine consumer needs and build future design direction.
Master of Arts (M.A.), Design & Branding Strategy, cum laude
Bachelor, International Marketing Communication