Yana Zalesskaya

Freelance Design Researcher & Trend Forecaster

FollowUnfollow

Join our Pro Plan to message Yana

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Projects

View all

Are you sure?

Do you really want to delete project Editorial Illustration?

Are you sure?

Do you really want to hide project Editorial Illustration?

Are you sure?

Do you really want to unhide project Editorial Illustration?

Are you sure?

Do you really want to delete project Freelance Design Researcher?

Are you sure?

Do you really want to hide project Freelance Design Researcher?

Are you sure?

Do you really want to unhide project Freelance Design Researcher?

About me

 

Specialities: Design Research, Social Innovation, Trend Forecasting, Brand Strategy, and Illustration.

Skills

 

  • Art Direction
  • Design Strategy
  • Illustration
  • Research
  • Consumer Behavior
  • Creative Thinking

Work history

Currently

Freelance Trend Researcher

Four23

Jul 2015
  • Researching market trends and assembling a database of consumer shopping habits, lifestyles, motivations, preferences, demographics, and psychographics. Clients | Adidas, Nike, JD, Size, Oakley, Rapha.

2016

Freelance Design Researcher

Demand

Nov 2014 - Jan 2016
  • Conducting design research including consumer profiling, in - depth contextual interviews and observational analysis. Developing customer journey map, and trend forecasting report.

2014

Market Analyst

Design Bridge

Aug 2013 - Sep 2014
  • Managing and delivering a range of structured and insightful analysis and reporting for a better understanding of customer behaviour.

2013

Design Researcher

Seymourpowell

Feb 2013 - Aug 2013
  • Designing and conducting qualitative and ethnographic studies to determine consumer needs and build future design direction.

Education

2012

MA Design Branding Strategy

Brunel University

Aug 2011 - Aug 2012
  • Master of Arts (M.A.), Design & Branding Strategy, cum laude

2011

BA International Marketing Communication

HAN University of Applied Science

Feb 2007 - Feb 2011
  • Bachelor, International Marketing Communication

2010

Erasmus Exchange Programm

Kingston University

Aug 2009 - Feb 2010

    2008

    Nima, Certificate Marketing Communication B1

    HAN University of Applied Sciences

    Aug 2007 - Aug 2008