Experienced Digital Marketing Strategist with a demonstrated history of working in the Marketing, E-commerce & Music industry event productions. Skilled in Digital Strategy for Art, Fashion & Music brands alongside hundreds of hands on high profile music events planning. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Media & Management. currently working with some of the biggest brands in Israel.
• Digital media strategy for the biggest fashion trades in Israel. • Multi-platform campaign with 20,000 people attending each year and 50,000$ budget.
Digital Marketing and E-commerce setup project for Forte Gallery Setting up international E-commerce platforms for one of the biggest Fine Art galleries company in Israel • Setting up new E commerce multi-platforms for online fine art sale. • Implementing new methods of marketing, such as landing pages, newsletters, trailers and applications according to the changing content. • Driving sale from 0 up to 30K – 40K $ per month.
Digital Marketing Strategy and PPC project For UTAB Responsible for app installation marketing strategy, For UTAB high-end technology startup company from Tel Aviv • Advanced PPC strategy for multiply regions. • Content marketing focus for guitar lovers including magazine and creative writing. • Managing 100K marketing facebook ads.
2013-2015 - PR, Marketing and New Media Manager at the Tmuna Theater Responsible for creating an online marketing strategy, advertising and PR. • Managing the theater's Online Marketing Department (website, Facebook page and newsletter, which is sent to 20,000 recipients). • Implementing new methods of marketing, such as landing pages, newsletters, trailers and applications according to the changing content. • Continuous work with all major media and press agencies in Israel. • Coordinating and initiating collaborations with cultural institutions, municipalities, the Ministry of Education and various commercial entities.
Director of New Media Communications and Business Cooperation Manager at BPM College for sound and advanced music production. 1-year project for upgrading Internet marketing channels, while developing new partnerships with the industry-leading companies. • Full responsibility and management of the Online Marketing Department (website, Facebook page, newsletter which is sent to 50,000 recipients, Soundcloud, etc.). • Content management and production of workshops with the leading Israeli and international artists. • Creating business partnerships with the leading organizations • Creating a comprehensive strategic plan for content management and promotion of the college graduates.
• Contact person in relations with Viacom London headquarters. Responsible for coordinating broadcasting materials. • Intensive work with companies abroad, combined with technical proficiency in digital broadcasting / various broadcasting formats. • Continuous work in a computerized environment (remote servers/online conferences, etc.).
A reporter at Walla portal and Time Out Tel Aviv Proficient with text, image and audio editing software. Writing articles on cultural and electronic music topics. Conducting interviews with the leading international artists.
Booker, Art Director and Producer of cultural events, • Content management of the leading alternative club in Israel. • Executive producer of big events, conducting negotiations with foreign artist agencies, working with embassies and various cultural organizations. • PR - working with the leading media agencies in Israel. • Wring texts and press releases on a regular basis. • Creative work at hundreds of campaigns and events (digital/offline/guerilla marketing)
B.A. in Communication and Management, The College of Management. Majoring in Persuasive and Digital Communication.