I’m always searching for ways to be original, reach new audiences and deliver out of this world engagement figures! Keeping up with industry trends and developments is something I truly enjoy as I’m always wanting to change ideas into action.
For a bit of background about me, I first developed my skills in a Digital Marketing Assistant role at a specialist B2B communications company after graduating with a First-class degree in Media and Communication Studies from Birmingham City University. I then became Marketing Coordinator for Showsec International Limited. With a personal love for the arts, campaign management and content creation, I have worked as Communications Officer at Curve Theatre since May 2019. All of my experience has revolved around developing marketing strategy and securing long term growth.
In my most recent role, I confidently work with budgets to create engaging, imaginative and suitable campaigns to meet sales targets. Tone, messaging and channels vary for each production and their audiences meaning no two campaigns are ever the same! Campaign activity includes; sponsored and organic social media, organising and overseeing photo-shoots/video production, tailored e-shots, print, distribution, direct mail, mapping outdoor activity, copywriting and implementing digital ads. With my role, I develop professional relationships with visiting companies to implement valuable marketing campaigns whilst monitoring and understanding the finances and deal. Here, I also work with local businesses, bloggers and influencers to enhance the success of the campaign. My responsibilities also include presenting and analysing activity at weekly sales meetings and constantly reviewing the marketing approach and goals. This also means that I am constantly identifying high impact opportunities, prioritising activity and evaluating results every step of the way.
Creating engaging content for the company website, press opportunities and to be shared across social media channels has been a huge passion of mine throughout all of my previous roles. I'm always looking at new angles to make a story the most exciting and newsworthy it can be! Adding to this, producing e-flyers, print newsletters and direct mail for segmented databases has always been a task that I have enjoyed - I also introduced Curve's weekly newsletter at the beginning of 2020.
I have extensive experience in social media management and alongside posting across platforms through Social Report and Hootsuite, I also recognise the importance of regular analysis and reporting engagement. I am experienced in graphic design programmes and am quick to recognise digital trends to utilise. My roles have also included swiftly responding to customer queries and keeping track of the complaints process through social media and shared inboxes.
With positions in B2B and the arts, I am a confident copywriter for a range of industries and audiences. From award entry submissions, press releases and blogs to whitepapers, social media posts and board reports - I can adapt my writing style to suit the desired messages.
During the Covid-19 pandemic, I have been volunteering for two organisations: The Catapult Network and the Commonwealth Education Trust (CET). This is as I wanted to join a community to make a positive difference through collaboration. At Catapult, I have been working remotely on corporate marketing materials for their transport strand which has included writing case-studies and creating presentation slides. As the CET invests in teachers in lower income countries to ensure quality education for all, I've implemented a marketing campaign to raise the profile of the charity around the theme of 'HUMANITY'. This has involved developing the brand values and mission, introducing a newsletter, reviewing website performance with Google Analytics, writing a series of blog posts to raise their profile, gathering statistics for infographics and developing a Founders Club pack for additional support.
I am a driven, passionate and energetic team member who is looking forward to a new challenge.
Work history
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Communications OfficerCurve Theatre
Leicester, United KingdomFull Time
Curve is a state-of-the-art theatre and registered charity. Here, I lead on extensive on and offline marketing campaigns for a variety of shows with different audiences.
• Work with budgets to create engaging, imaginative and suitable campaigns to meet sales targets. Tone, messaging and channels vary for each production and their audiences meaning no two campaigns are ever the same!
• Campaign activity includes sponsored and organic social media, organising and overseeing photo-shoots/video production, tailored e-shots, print, distribution, direct mail, mapping outdoor activity, copy writing and implementing digital ads.
• Work closely and create professional relationships with visiting companies (National Theatre, Northern Ballet, Cameron Mackintosh) to implement valuable marketing campaigns whilst monitoring and understanding the finances and deal.
• Recognising company values when hosting press nights and liaising with press, donors, publications, bloggers, sponsors and trustees.
• Respond to and monitor social media and inboxes for enquiries and complaints.
• Keep a daily log of press coverage for Curve and upcoming productions - sending to all staff as part of the daily media update.
• Oversee press opportunities on and off site (visits, radio interviews, TV coverage, photo-calls, fundraising events, auditions, school trips) and ensure consent forms are complete for the sharing of photography and film.
• Support local community groups to showcase their work creatively and aligned to their brand on lower budgets.
• Brief in artwork, proofs, approvals and concepts with our Graphic Designers.
• Use Audience Finder and analytical tools to deepen understanding of audiences.
• Regularly update the website by creating engaging content such as playlists, features, interviews and behind-the-scenes content for specific productions.
• Provide support to the Fundraising, Education and Business Relations team with Microsoft designs, copy-writing and event support.
• I also introduced and create Curve's weekly newsletter with a thorough content plan.
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Marketing CoordinatorShowsec
- Leicester, United KingdomFull Time
Showsec is Europe’s leading event security and crowd management specialist. Here, I was responsible for internal and external communications.
• Communicate daily with a staff count of 4,000 across the UK through tailored e-shots, the Showsec social platform (BAND) and site visits.
• Create content and send the monthly staff newsletter communicating business changes, inspiring news stories and employee opportunities.
• 24 hour on call for social media complaints and enquiries regarding security staff. This involved reporting and keeping record of all comments.
• Crisis management: issue statements and make comments to media relations on incidents. Monitor and track complaints process and liaise with Directors.
• Copywriting: press releases, website articles, tender submissions and award entries.
• Visual content creation using Adobe suite: photo editing and social media graphics creation. I also developed the photo library by photographing events.
• Social media management through Social Report: LinkedIn, Twitter, Instagram, Facebook.
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Skills
- Social Media
- Digital Marketing
- Copywriting
- Developing Infographics
- Content SEO
- Analysis and Research
- PR
- Campaign Creation
- Content Creatiion
Education
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BA (Hons) Media and Communication StudiesBirmingham CIty Univeristy
- Birmingham, United Kingdom
Graduating with a First-Class degree.
Completed modules in: Media Relation Skills, PR Techniques, Celebrity Culture, Promotional Culture, Event Organisation, Visual Design, New Media Innovation, The Music Industries.
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A LevelLongslade Community College
- Leicester, United Kingdom
Media (Distinction*), Communication and Culture (B), Film Studies (B), English Lit&Lang (AS Level - C).
Awards
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Trinity Mirror Award for Online Student Journalist of the YearBirmingham City University
Awarded for Busk in Brum (www.buskinbrum.com) and my dissertation research at the BCU Graduate Showcase.B
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Researcher of the YearBirmingham City University
Nominated by students and tutors, I was the only undergrad in the shortlisted category of eight.