As a happy-go-lucky, inquisitive and dedicated individual, I have a real passion for communicating creatively whilst being commercially aware. I’m graduating from the Birmingham School of Media with a First-Class degree in BA (Hons) Media and Communication Studies, and have a love for innovation as my strengths lie in integrated marketing. Oh, and from previously being a barista too alongside my studies, I can make a great cup of coffee! LinkedIn: https://www.linkedin.com/in/yasemingumushan/ Twitter (say hi!): @ohyaseminLocked Pro Plan feature
From undertaking an office assistant/receptionist role at a busy accountancy, I can: - Implement new strategies, - Understand the importance of data protection – respecting each client and guest, - Use immaculate Microsoft Excel skills from assisting the director with financial inputs, - Adapt to new concepts quickly, - Analysing volumes of data, - Follow general office duties: photocopying, post, documenting calls/reception, greeting clients.
I regularly contribute to online and print magazines, and from this I am able to: - Communicate efficiently with the relevant editors and attend photoshoots/interviews, - Share my thoughts and discuss the latest trends/opinions, - Write pieces on behalf of clients including Shell 360, Morrisons and National Rail, - Created and reported ‘The National Student Cake Off’ competition sponsored by Co Op, - Improve my copy-writing skills.
I independently founded and now direct a hyper-local website which promotes, supports and celebrates Birmingham’s buskers through a unique and innovative concept. - Built the website and completed all the design and promotional material - on and offline, - Modernised the busking trade creatively by taking traditions online, - Targeted the identified publics through social media, SEO, networking, liaising with councils, UK Music, Birmingham Weekender Festival and generating press coverage. - Created a feasible strategy and monitored the success through analytics and primary findings, - Consistent research into competitors/markets/issues, - Establish a brand.
During my work experience placement, I assisted the Head of PR and Marketing at BigChoice Group London completing a range of tasks: - Inputting client data and sourcing leads for a full and thorough contacts list, - Writing press releases to be sent to all contacts alongside company updates for the website, - Completed a thorough competitor analysis for BigChoice and their partner groups, - Contributed to feasible and strategic campaign plans, - Conducted research into possible ideas suited to the budgets and aims of the clients.
Although not industry related, from working as a barista alongside my studies I can now: - Create a memorable guest experience with immaculate customer service skills, - Overcome customer queries and complaints with professionalism, - Represent a company when measured against brand standards, - Work as part of a team in a busy environment, - Handle pressure well when working alone, - Accommodate guests and exceed expectations.
I completed regular placements at XDream Designs where I acted as an assistant designer to the director. During these placements, I could: - Strengthen my design skills with an attentive eye for detail, - Work on content for clients – recognising how best to communicate their message or follow a given brief to set standards, - Prioritise work to keep to deadlines.
Graduating with a First-Class degree. Completed modules in: Media Relation Skills, PR Techniques, Celebrity Culture, Promotional Culture, Event Organisation, Visual Design, New Media Innovation, The Music Industries.
Media (Distinction*), Communication and Culture (B), Film Studies (B), English Lit&Lang (AS Level - C).
Awarded for Busk in Brum (www.buskinbrum.com) and my dissertation research at the BCU Graduate Showcase.
Nominated by students and tutors, I was the only undergrad in the shortlisted category of eight.