Projects credited in
- ASICSThe international campaigns for Asics Europe, Japan & USA consisted of three shoes/apparel technologies; MetaRun, DynaFlyte & RoadHawk. Asics believes a sound body fuels a sound mind. We exist to empower movement and help everyone lead a happier and healthier life. I MOVE ME™ is about celebrating your personal movement. Our approach is true and human whilst showcasing the benefit that our technology brings to your personal movement. Concept & Art Direction: Bas Manders for Superlarge agency, C
- ASICS Product AdvisorConcerting and designing an in-retailer product advisor interactive installation by harnessing brand expertise to discover perfect training products based on customer emotive goals and objectives. Offered a personalised approach to a digital experience integrated n the physical retail environment, based upon insights into shopper behaviour. Used a variety of connected technologies and devices and installed in flagship stores throughout Europe, with a portable version for use at sponsored event