I am an award-winning creative services professional with 20+ years’ experience in the creative & marketing arena. I have worked on some of the largest entertainment campaigns and projects in the UK and globally, including The Greatest Showman, Bohemian Rhapsody & Star Wars.
I am a bold, innovative, forward thinker and strategic business leader who isn’t afraid to challenge the norm and push the boundaries to deliver brilliant creative. I strive for a collaborative approach and excel at building teams and networks who are united in delivering joined-up 360° creative campaigns. I combine commercial awareness and a passion for product into all of my creative outputs, coupled with creative excellence and the ability to think outside of the box. I am a calm and confident leader and an outstanding project manager with strong team and agency management skills. I pride myself on my ability to build solid relationships - to get the very best out of internal teams, as well as agencies and third-party partners.
My key achievements include:
• Creative lead on award-winning & record-breaking campaigns for Bohemian Rhapsody, The Greatest Showman, The Shape of Water, Hidden Figures, The Revenant, James Bond: Spectre & Skyfall as well as brands including X-Men, Family Guy, The Simpsons and Star Wars
• BASE award-winning team member on more than 25 projects – including Deadpool, Miss Peregrines Home for Peculiar Children, The Sound of Music and The Revenant
• POPAI award winner (Point of Sale awards) for Ice Age & Avatar
• Leading the creative strategy for the change management process at Fox as we transitioned to a digitally focused business - Digital contribution increased by 50% in 3 years and Fox became the #1 studio in digital.
• British Association of Screened Entertainment (BASE) creative lead for steering group / nationwide industry initiative on consumer messaging and communications
• Youngest department manager in PHEI’s history (at the time of promotion)
• Building the Creative Services Departments at both Paramount Home Entertainment International and Twentieth Century Fox Home Entertainment UK from scratch – developing and managing the departments to become award-winning, results-led creative teams
Projects
- The Greatest ShowmanOur objective was to engage & inspire multiple audiences & make The Greatest Showman a spectacular event release on DVD, Blu-ray and Digital Download - building on the momentum from the cinema release, our focus was on appealing to the fans and not the critics. The film was already a huge success featuring an incredible cast with multi-generational appeal, it had garnered very positive consumer reactions at the box office, we needed to convert the cinema-going audience as well as appealing to t
Work history
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Head of Creative ServicesTwentieth Century Fox
London, United KingdomFull Time
Leadership and management of the Creative Services team. Responsible for the strategy, development & delivery of innovative and award-winning 360-degree campaigns covering; packaging, press, outdoor (OOH), audio-visual (TV, VOD & Radio), organic social & paid social, online advertising, style-guides, POS & events. Managing the creative direction and campaign execution of all brands across physical and digital formats. Collaborating with the global brand marketing, operations, sales and finance teams and third-party stakeholders (agencies, customers, licensors, filmmakers & talent) to deliver best in class creative.
• MEDIA & ADVERTISING STRATEGY - Developing our advertising and media strategy in partnership with internal teams, agencies and media owners to deliver joined-up creative campaigns across all brands
• RATE CARD & BUDGET MANAGEMENT - Control of the creative production budget and all creative rate card negotiations – delivering cost efficiencies in excess of £4million.
• AGENCY MANAGEMENT – Managing and developing our external agency roster. Evolving our agency relationships to be true partnerships – linking the growth and development of our businesses via information sharing and open and collaborative communication – the result is a roster of agencies that work with us to deliver over and above on all projects.
• STAKEHOLDER MANAGEMENT – adept at internal and external stakeholder management. Best-in-market relationships with key agency partners. #1 partner with global & local digital platforms including; Sky, Amazon, Apple & Google. Highly experienced working with content creators and talent, managing third-party relationships at all levels.
• LEADERSHIP - Member of the Global Management team reporting to the Global President. Responsible for building, leading & developing the internal creative teams & external vendors.
• CREATIVE STRATEGY - managing & evolving our company creative strategy via creative workshops, regular presentations & clear, focused communications to all stakeholders.
• BRAND GUARDIANSHIP - responsible for the creative look and feel of all Fox brands across all forms of media
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Account DirectorPinewood Media Group
- United KingdomFull Time
Managed a portfolio of clients (including Universal Pictures, eUK, IPIECA and Paramount) for this leading print and design agency.
• Built Paramount's asset management system – transitioning from a physical to digital storage solution – the first of its kind in the UK home entertainment industry
• Line managed a team of 3 account managers
• Value of accounts – circa £10 million per annum
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Skills
- Project Management
- Creative Direction
- Brief Development
- Creative Strategy
- Brand Creative Strategy
- Change Management
- Agency Management
- Advertising
- Social Media Advertising
- Social Media Marketing
Education
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BA HonsUniversity of Kent
- United Kingdom