Currently a final year student is studying Fashion Visual Merchandising and Branding in London College of Fashion. Make use of highly creativity with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Continuously implementing visual guidelines to make sure that visual standards are maintained at all times.
I am looking for a suitable visual merchandiser position as the next step in an already successfully career.
Projects
- • Floating Cage, French Connection. Fashion Visual Merchandising and Branding Strategy Visual Project French Connection is proudly presenting a “Floating Cage” pop up store in Thames River. The French Connection Element 1 strategy report has identified that French Connection sales are underperforming and thus will need to improve through consumer loyalty, financial position, in-store marketing and emerging technology use. “Luxury connotes exclusivity, craftsmanship and uniqueness and justifies high prices” (M, Montecchi, 2017) By considering the specialist direction of this report, which focuses on luxury brand management, French Connection should concentrate on providing a ground-breaking, exclusive and luxurious shopping experience to public in order to increase retention rate of customers. The following paragraphs will include brand identity and visual merchandising recommendation in order to recover the lost sales of French connection; the inclusion of emerging technology and luxurious commercial environment design; the progress of designing the space and final space planning for immersive pop up space.
Work history
Customer Services Representative
- Hong KongInternship
Mainly responsible for the visual representation of the shop floor by maintaining high standards of customer shopping experience through use of new promotion events to continuously update and re-freshen the look of the store.
- Summer ceLABration 2016 HSBC promotion event
sales assistant
- Hong KongFull Time
Mainly responsible for running the store on a day to day basis by assisting with launching retail initiatives, general store maintenance and training staff.
Skills
- 2D Visualisation
- 2D Drawing
- 3D Model
- 3D Sketchip
Education
BA (hon) Fashion Branding and Visual MerchandisingLondon College of Fashion, UAL
London, United Kingdom
• Moschino Street Night Market, Moschino, London
Final Major Project
2017
• Floating Cage, French Connection, London
Fashion Visual Merchandising and Branding Strategy Visual Project
2017 (Grade: B)
• Folk, Liberty, London
Retail Design World Visual Merchandising Student Competition
Designing the Fashion Store Environment project
2016 (Grade: B)
• Jardin Secret, Dior
Visual Brand Communication project
2016 (Grade: B)