Creativity has the power to bring about change. I generate creative ideas that evoke thought, engagement & awareness. I’m relentless about tackling social & sustainable issues. My interest in strategy, nudges & behavioural economics drives me to understand and harness how behaviours can be changed for the better. See some more of my crazy ideas: www.yasminspencercreative.comLocked Pro Plan feature
During my time as Marketing Director at Gilbert Engineering, I established a strong post COVID B2B Marketing Strategy.
Introducing competitive Cheerleading to Cornwall involved money management, brand management, leadership and subverting stereotypes. But it rewarded girls with sporting opportunities and experiences they would never have had otherwise.
Undertaking a course in Climate Change Solutions is providing me with an in depth understanding of the UN's sustainable development goals, basic knowledge of the science behind climate change and the appropriate areas and methods to bring about solutions. This course is giving me connections to people fighting climate change all over the world and has helping me think critically and creatively about how to reach the global goals.
Using my dissertation research I achieved my CIM Level 1 qualification by creating a full marketing plan targeting eco-conscious consumers in 2020. Creating an environmental marketing campaign involved extensive primary and secondary research into current environmental concerns and trends.
I achieved a First Class Honors Degree in Creative Advertising at Falmouth University. Throughout the three years, I worked on hundreds of campaigns with a few different partners, started a business, and pitched to Iris, BBC Creative, REVOLT, Antidote, Karmarama and Spaceport Cornwall.