Germany born and raised. Vietnamese roots. London based. After gaining years of experience in the social media and events industry, I have decided to go freelance.
After gaining years of experience in the social media marketing industry, I have decided to go freelance and currently work on the following projects. • Talent management for 5 lifestyle influencers: Account management, email management, business development, negotiations, building social media strategies for influencers including content management. • Influencer campaign management: Through my expertise in the German influencer marketing market I have remained in this field as a freelancer and manage the influencer marketing campaigns (e.g. for one of the Big Four tech companies). My network and deep knowledge about influencer marketing in Germany has helped to exceed the guaranteed results. • Social media management: Strategising and managing the social media platforms of businesses and public personalities working closely together with the sports marketing management department of Puma. Social platforms managed are within the following industries: Beauty, fashion, football, luxury services, food and beverages.
The Goat Agency is the fastest-growing in Europe and globally-leading full-service influencer marketing agency with offices in London, New York and Singapore. • Influencer outreach: Sourcing, negotiating and contracting influencers • Campaign management: Scheduling, briefing and approving content of influencers • Campaign reporting: Reporting on content analytics and writing reports with analysis of key figures
Libertine is one of London’s premier luxury nightclubs and international nightlife brand and has hosted celebrities such as Drake, Kendall Jenner, Usain Bolt and many more. • Managed events of more than 2000 attendees over the course of a week. • Created multiple event concepts for their Wednesday events such as a ‘The Libertine Candy Land’. • Negotiated with prop hires, suppliers and service providers. • Produced branded content such as sleep masks, candy floss machine and popcorn machine. • Worked closely the graphic designer and briefing him regarding event flyers.
Streetlife International GmbH operates on different levels as a competent, service-orientated agency between artists and event organizers. They organize the European tours of BlocBoy JB, Jay Rock, Bryson Tiller and many more. • With access to my wide network of social media influencers; I acquired micro, mid-tier and macro influencers with a following between 10k – 450k for HYPE Festival. • Negotiated on behalf of Streetlife International GmbH with social media influencer regarding a cooperation
Eventmanufaktur GmbH is an event agency managing NOHO Club, one of Hamburg’s most high-end clubs in Hamburg’s famous entertainment district “Reeperbahn”. • Created the event concept ‘Hip Hop Ball’. • Created ‘The Hip Hop Ball Appreciation Dinner’ sponsored by Hennessy and Puma. In attendance was of one of Germany’s most famous urban street style influencers Sandra Lambeck (@sandralambeck; 533k followers) and Sharline Davidsen (@sjjdavidsen; 347k followers) who voluntarily shared Instagram stories throughout the night and posts the following day. • Created content by working closely with the graphic designer regarding flyers, event teasers and merchandise. • Acquired suitable event promoters and created social media marketing plans, resulting in a sales increase of 134%, making ‘Hip Hop Ball’ the most successful event of the club. • Event managed ‘Hip Hop Karaoke’, for regulars as well as target group influencers to which increased brand loyalty
MA Marketing Management