About me

I'm an experienced multimedia producer with creative background. I've been working both in traditional communication and in new media installations, where I'm usually involved from concept to technical production. I'm a creative in love with new technologies, especially interested in challenging human perceptions through cross-media storytelling. I've been living in China, Italy, Portugal and Belgium, I love experiencing different cultures and the added value of being in contact with people from different background. I currently work and live in London, UK.

QuestionsProjectsExperienceTeam

Projects credited in

• 20

  Nike: ReactlandThe background How do you truly test out the new Nike React shoes? By running in them, of course. But Wieden+Kennedy Shanghai didn’t just want to take Nike fans on a same-old-same-old run—they wanted to create an experience people would never forget. We were invited to build an installation across China that runners couldn’t stop talking about. It’s a real-time video game, and the players are the fans.
• 6

  OnePlus 6: Campaign Launch“OnePlus wanted to expand their audience from an ‘early adopter,’ their existing hardcore fan base consisting of mostly tech enthusiasts, to an ‘early majority’ audience. The first challenge was how to make this happen without losing the original audience,” Gilles Boisselet, ECD, UNIT9.

Work history

Experiential ProducerUNIT9
May 2016London, United KingdomFull Time
M
M
Multimedia Project SupervisorMcCann Milan
Jul 2013 - Apr 2016Milan, ItalyFull Time

+ Show more

Skills

• Advertising
• Installation Art
• Multimedia Design
• Multimedia Production
• Art Direction Design
• Creative Production
• Event Communiactions
• Creative Technology
• Installation Experiential Design
• Interaction Installations

Education

S
S
Multimedia Design, Installation Design, New Media, ProgrammingSchool of arts - KASK
Aug 2011 - Jun 2011Ghent, Belgium
Multimedia Art
E
E
Multimedia DesignESAD Matosinhos
Jul 2009 - Jul 2010Porto, Portugal