Yi Wu

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  • LocationUnited Kingdom

Skills

 

  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Email Marketing
  • Google Analytics
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Keynote

Work history

Currently

Digital Marketing Executive

Strategic Creativity Research Lab

Nov 2014

2015

How to Innovate" Project Coordinator

Strategic Creativity Research Lab

Sep 2014 - Sep 2015
  • Delivered lectures and workshops to help Royal Society of Arts “Student Design Awards” participants and Innovation Birmingham entrepreneurs discover real market and consumer needs and develop design or business ideas.

2012

Event Coordinator

Ullens Center For Contemporary Art

Mar 2011 - May 2012

2012

Freelance Photojournalist

Shenzhen Media Group

Nov 2008 - May 2012

2011

University Ambassodor

Ullens Center For Contemporary Art

Mar 2009 - Mar 2011

Education

2015

PHD in Social Media and Business Innovation (funded by Procter Gamble

Birmingham City University

Feb 2014 - Nov 2015

    2015

    Specialization in Digital Marketing

    University of Illinois at Urbana-champaign Coursera.org

    Jun 2015 - Nov 2015

      2015

      Diploma in Digital Marketing

      Shaw Academy

      Sep 2015 - Nov 2015

        2015

        Diploma in Social Media Marketing

        Shaw Academy

        Nov 2015 - Nov 2015

          2015

          Brand Storytelling

          D&AD Futurelearn

          Nov 2015 - Nov 2015

            2013

            Innovation and Creativity in Industry

            Cranfield University

            Sep 2012 - Aug 2013

              2012

              Film Production Management and Marketing

              Beijing Film Academy

              Aug 2008 - May 2012