Yi Wu

Design Researcher and Ph.D. Candidate

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUser Researcher - Junior User Experience Designer - Marketing Research

Skills

  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Google Analytics
  • Market Research
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Keynote
  • User Insight
  • Design Thinking
  • Strategic Design
  • User-centered Design
  • User Exerience
  • Actionable Insights
  • Academic Research
  • Service Design
  • Workshop Facilitation
  • Journey Mapping
  • Personas
  • Interviews
  • Co-design
  • Concept and Ideation
  • Insight Reports
  • Html
  • CSS
  • Design Innovation
  • Innovation Consultant
  • Business Innovation
  • Canva
  • Wordpress
  • Digital Prototpying
  • Uxpin
  • Marvel
  • Squarespace
  • Chinese
  • Spanish
  • English
  • Time Management
  • Teamwork
  • Non Profit
  • Community Projects
  • Events
  • Interactive Design
  • Agile Design
  • Lean UX
  • Consumer Research
  • Research Managemenet
  • Brief Analysis
  • Brief Interpretation
  • Brief Development
  • Complexity/problem Solving

Work history

Currently

Digital Marketing Executive

Strategic Creativity Research Lab

Nov 2014
  • Freelance

Currently

Event Organiser

Global Service Jam Birmingham

Nov 2016
  • Birmingham, United Kingdom
  • Freelance
  • In a team of 5, we design, organise, and facilitate the Birmingham Chapters of Global Service Jam, Global Government Jam, and Global Sustainability Jam. We aim at connecting and build communities of local design professionals, as well as introduce design thinking to a wider community :)

Currently

Consultant

Strategic Creativity Research Lab

Feb 2014
  • Birmingham, United Kingdom
  • Full Time
  • Planning and executing business innovation research projects with industrial and academic partners; Planning and conducting digital marketing activities; Developing "Insight Factory" web applications for online consumer research.

Currently

Social Media Executive

The Real Junk Food Project Birmingham

Dec 2016
  • Birmingham, United Kingdom
  • Freelance
  • I co-manage the Twitter, Instagram, blog and Facebook communication for The Real Junk Food Project Birmingham. We aim at enhancing our community customers' experience by aligning understandings of local communities and individuals with the organisational strategies. Every Wednesday, I also work in the kitchen of the "Pay As You Feel" cafe.

2015

Event Coordinator

Royal Society of Arts

Sep 2015 - Nov 2015
  • London, United Kingdom
  • Freelance
  • Assisted in delivering design research workshops to the RSA Student Design Awards participants.

2015

How to Innovate" Project Coordinator

Strategic Creativity Research Lab

Oct 2014 - Oct 2015
  • Birmingham, United Kingdom
  • Freelance
  • Delivered lectures and workshops to help Royal Society of Arts “Student Design Awards” participants and Innovation Birmingham entrepreneurs discover real market and consumer needs and develop design or business ideas.

2014

User Researcher

Procter & Gamble

Dec 2012 - Nov 2014
  • Freelance
  • Researcher, designed and executed quantitative and qualitative researches, provided insights into brand strategy, consumer behaviour, and product innovation.

2012

Freelance Photojournalist

Shenzhen Media Group

Nov 2008 - Jun 2012
  • Freelance

2012

Event Coordinator

Ullens Center For Contemporary Art

Apr 2009 - Jun 2012
  • Beijing, China
  • Internship
  • In a team of 2, we curated and organised 200+ public talks, workshops, and exhibitions aiming at promoting emerging Chinese designers.

2011

University Ambassodor

Ullens Center For Contemporary Art

Apr 2009 - Apr 2011
  • Internship

Education

Currently

User Experience Design

Springboard

Sep 2016

2015

PHD in Social Media and Business Innovation (funded by Procter Gamble

Birmingham City University

Feb 2014 - Nov 2015

2015

Specialization in Digital Marketing

University of Illinois at Urbana-champaign Coursera.org

Jul 2015 - Nov 2015

2015

Diploma in Digital Marketing

Shaw Academy

Oct 2015 - Nov 2015

2015

Diploma in Social Media Marketing

Shaw Academy

Nov 2015 - Nov 2015

2015

Brand Storytelling

D&AD Futurelearn

Nov 2015 - Nov 2015

2013

Innovation and Creativity in Industry

Cranfield University

Oct 2012 - Sep 2013

2012

Film Production Management and Marketing

Beijing Film Academy

Sep 2008 - Jun 2012