The journey of Weaver PR begins in Shanghai. With a centre focus on Asian culture, we aim to promote Chinese brands and trace the fashion roots of the Silk Road overseas.
Using fashion as a medium and integrating contemporary art with heritage, we weave relationships between brands and creativity. Looking towards the future, our expansion spans the Eurasian region, with Paris as our overseas base for expanding international business into Europe.
Projects
- “山水” Cooperation with Jewellery designer-Chen-Hsing LeeThe Chinese expression for landscapes, Shan Shui, means ‘mountain and water.” Shan Shui is a 10-piece collection of Chinese jewellery. It explores jewellery carving, casting and subtle patination to reflect the natural processes of weathering. Yin Yang philosophy forms the backdrop landscape, a harmony of contrast and flow in interpersonal space and aesthetics. As you walk into a garden you become the moving pulse and the garden becomes the motionless vessel of time, together an embodiment of
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Projects credited in
- Top 10: career advice tips for 2023Job hunting? Thinking of pivoting your career? Struggling with motivation? Working with a tricky client? We’ve got you! We’ve put together our top 10 career-related questions for 2023 to help you navigate through the year ahead, no matter if you’re just starting out, or already have experience in the industry. Click through to see insights, advice and top tips from industry mentors and our brilliant Dots community. Got some thoughts of your own? Please add your own wisdom if you have anything45
- UAL Part-Time Job FairPromote your job vacancies to thousands of creative job seekers!8
- Creative Opportunities Unlocked 2022Connect with companies like Kurt Geiger, Scribbler, Abercrombie and Fitch and Matalan at Creative Opportunities Unlocked, a free online careers event for UAL students and graduates. Get career insights from industry experts, improve your employability skills, and uncover work opportunities. 1-3 February 2022 https://www.arts.ac.uk/creative-opportunities-unlocked6
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Work history
FounderWeaver PR
Paris, FranceFull Time
Weaver PR was founded in Shanghai to weave relationships between brands and creatives internationally.
We are a team to weave relationships between brands and people, we believe culture can influence decisions and extend connections with more possibilities.Weaver PR was founded in Shanghai to weave relationships between brands and creatives internationally. We are a team to weave relationships between brands and people, we believe culture can influence decisions and extend connections with more possibilities.
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Assistant ManagerShanghai Tang
- Shanghai, ChinaFull Time
• Equipment Rental and Management
Shanghai Taikoo Hui Store Window Design Project:
- Resourcing the connection to find VMD.
- Participate in creative brainstorming and managing both client and designer requirements
- Control Budget and reporting, including design fees and material costs
- Manage the schedule and progress of the designer's project
3. Milan Fashion Week Project:
- Traveling to Milan for brand's participation in Fashion Week, responsible for photography direction and management
- Providing a Chinese team for timely material upload and reporting during Beijing time
- Recruiting assistants between Milan and London, managing the team's output and schedule, overseeing backstage and special guest photography
- Shoot 39 looks for fashion shows
- Interview and provide photography direction for UCCA
- Overseas equipment rental and inventory management, media interviews, and audio recording
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Skills
- Project Management
- PR Campaigns
- Public Relations
- Public Communications
- Fashion Advertising
- Art Direction
Education
Post-graduateLondon College of Fashion, UAL
London, United Kingdom
DiplomaLondon College of Communication, UAL
London, United Kingdom