QuestionsProjectsExperienceTeam

• Updated new works to my studio's website, check it out :) www.zerodesignzero.com

Projects

• 2

  VI Design for SNOW 51The one-stop space for skiing in major shopping malls across China, allowing more people to experience this sport in the city, I integrate skiing elements into logo and other visual applications, establishing a new brand image in all directions.
• Visual Strategy & VI design for pet brand IlofurRedefining the relationship between we and our fur friends. Starting from consumer’s lifestyles and attitudes, establishing a new brand positioning and break the stereotype of pet products. Designed the brand for consumers who has a simple and natural lifestyle, also who value real quality of products. “We believe our love should be honest and visible, especially for our dearest furry family members.” Develop a design concept suitable for the brand based on the positioning of trust and intimac
• Visual Identity System Design for Poly Commercial Real EstateTime constitutes a deconstruction game of time and space. The space is formed by three-dimensional lines and surfaces, allowing art and commerce to meet, created a shopping mall with a contemporary artistic flavor.
• Visual concept & design for brand 'Yao'Inspired by fashion industry concepts “Ready to Wear”, developed three product lines of “Ready to Post”, “Ready to Give”, “Ready to Wash”, representing paper products, daily life objects, fashion and accessories, creating a casual and free lifestyle.
• Visual Strategy and Design for UniluminCreated a super symbol for the brand, the three dots represents LED bulbs, form a rhythm of endless lights from LED screen, representing light culture with technology and design, which also has a beautiful meaning of the sun and the moon, and the cycle of life.
• 3

  Visual Identity Design for a cafe 'Yunli'Yunli means the hometown of Yunnan, bringing Yunnan coffee beans out of the hometown, so that more people can taste the natural flavor of Yunnan. Drawing inspiration from the arch, the curved strokes are just like the round taste of coffee beans.

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Work history

z
z
Founder, Creative Designerzerodesign agan
Sep 2019Shanghai, ChinaFull Time
Communicated with customers in different fields, understood customer needs, provided customers with the overall planning of brand positioning and visual image, formulated and implemented the design scheme. Determined the design concept and market positioning, create a strong and unique visual image according to customer needs. Provided customers with VI, product packaging, retail and customer experience design, e-commerce and website design, communicated brand personality and story to consumers. Mainly provided services for beauty, sports, fashion, maternal and infant, food, beverage, pet, catering, shopping malls, factories and other industries.
Senior designerSuperunion
Sep 2021 - Jul 2022Shanghai, ChinaFreelance
Determined the design concept, visual strategy and visual design, create a strong and unique visual image according to customer needs. Clients cover FMCG, commercial real estate, electronic products, infants and children, etc.

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Education

MAUniversity of The Arts London (UAL)
Aug 2022London, United Kingdom
Studying MFA in Chelsea college of arts from September 2022
Short Course in Art DirectionUniversity of The Arts London (UAL)
Mar 2019London, United Kingdom
Art short courses Introduction To Sculpture, Metal And Sculpture

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