Yiying Lu

Yiying Lu

Founder & Director of Yiying LuSan Francisco, United States
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Connections
Etta Voorsanger-Brill
Rosie Lee-Phillips
ES
Yiying Lu

Yiying Lu

Founder & Director of Yiying LuSan Francisco, United States
Projects
  • DisneyShanghai Resort Recruitment Campaign
    DisneyShanghai Resort Recruitment CampaignThe Shanghai Disney Resort is a new theme resort by Walt Disney Parks and Resorts, which plans to open on 16 June 2016. This is the first Disney park in mainland China. I worked directly with the Disney Team in Shanghai China to deliver the creative campaign artworks for the Shanghai Disney Resort Recruitment Campaign. The theme of the campaign is: “Join the Legend, and Write a New Chapter”. To make it authentically Disney and uniquely Chinese, I created the artworks featuring 5 legendary characters from Disney – the Mickey Mouse, Simba from Lion King, Hua Mulan from Mulan, Elsa from Frozen, and Snow White & the 7 dwarfs from Snow White, in the traditional Chinese paper cut style. Also, I created the Chinese typographical title of each artwork and the Logo for this campaign theme “Create A New Legend” in Chinese. The artworks were used for online and offline, indoor and outdoor campaign collaterals, including: posters, websites, mobile apps, prints, T-shirts, prints and so on.
  • Meets Obsession QR Code Fashion Illustration
    Meets Obsession QR Code Fashion IllustrationFashion Illustrations commisioned by US fashion and culture magazine Meets Obsession‘s “10 Most Intriguing in Fashion” feature story, which will profile ten notable names in fashion who have made the industry’s most intriguing headlines this year. Each of these “Most Intriguing” illustrations for Meets Obsession include an embedded Quick Response (QR) code, that once scanned with a mobile device, will reveal the name of the Fashion Icon, Artist name as well as a web address where users learn further information of this project, as well as get a physical copy of the Meets Obsession magazine online.
  • Twitter Fail Whale (a.k.a Lifting a Dreamer)
    Twitter Fail Whale (a.k.a Lifting a Dreamer)The “Fail Whale” is a illustration of a white beluga whale held up by a flock of birds, originally named “Lifting a Dreamer”, was illustrated by Australian artist Yiying Lu. It was used during periods of downtime by the social networking service Twitter. When Twitter gets overloaded, users see the above error message. The internet has reached a decision to name it “Fail Whale”, which was firstly suggested by Nick Quaranto from Buffalo, New York:
Projects credited in
  • No more excuses for all male panels: here's 50 of the best women speakers
    No more excuses for all male panels: here's 50 of the best women speakersIn light of CES' 'challenge', finding enough women to fill its 2019 line-up, The Dots is shining a light on 50 women the tech conference – and any conference – would be lucky to host on its panels. In 2017, the network's founder Pip Jamieson spoke at more than 50 panels, talks and events. She found that while speaker line-ups were becoming more gender diverse in general, all too often she was in the minority or sometimes even the ‘token woman’. In 2018, The Dots is on a mission to ensure there i
Skills
  • Creative Direction