Yizhen Zhu

Yizhen Zhu

MarketerLondon, United Kingdom
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Bavan Palasanthiran
Sasha Hay
Xander Greenhill
Yizhen Zhu

Yizhen Zhu

MarketerLondon, United Kingdom
About me
Dynamic and results-driven professional with a Master's in Management and a Bachelor's in Gemmology. Adept in project management, digital marketing, UX design, and communication. Exceptional skills in Figma, SEO strategies, and Adobe Creative Suite, crafting captivating user experiences. Proven track record in successfully promoting key stakeholders' campaigns, coordinating national events, and managing multiple social media platforms. Committed to fostering diversity, consistently delivering exceptional outcomes, and making a lasting positive impact.
Work history
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    Freelance Digital Marketing SpecialistFreelance
    United KingdomFreelance
    ● Successfully promoted a game and a musician, generating over 200,000,000 views at zero cost, maximising return on investment. ● Developed and implemented SEO strategies, conducted market analysis and identified opportunities for improved organic visibility. ● Published three creative articles per week, consistently innovating to captivate readers and maintain their interest.
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    Marketing and Communication AssistantEnactus
     - Shanghai, ChinaPart Time
    ● Orchestrated and flawlessly executed 10+ national events, delivered seamless operations, demonstrating strong organisational and multitasking abilities. ● Played a vital role in the meticulous planning, on-site coordination and documentation of events, ensuring every detail was carefully managed. ● Established valuable partnerships with industry leaders, such as Shell, Michelin and Hormel, collaborating on marketing strategies and communication plans that maximised event impact. ● Effectively managed social media platforms, crafting compelling content that significantly enhanced online presence and boosted engagement levels.
Education
    Google logo
    Google logo
    Google User Experience (UX) Design Professional CertificateGoogle
    London, United Kingdom
    Foundations of User Experience (UX) Design Start the UX Design Process: Empathise, Define, and Ideate Build Wireframes and Low-Fidelity Prototypes Conduct UX Research and Test Early Concepts Create High-Fidelity Designs and Prototypes in Figma Responsive Web Design in Adobe XD Design a User Experience for Social Good & Prepare for Jobs
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    U
    Master of ScienceUniversity of Bristol
     - Bristol, United Kingdom
    ● Modules included: Marketing Management, Digital Business, Strategic Management, and Operations Management. ● Analysed existing business and revenue models, mapped process chain network for a digital economy start-up, and proposed a revised sustainable digital strategy in potential markets in the developing African country Rwanda. ● Dissertation explored how leadership can be developed through emotional intelligence.
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Awards
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    Outstanding Contribution AwardEnactus