My name is Yohannes Hendry and I am a product designer based in Singapore with more than 8 years of experience working in the industry. I currently accept freelance projects and I offer end-to-end design process to help businesses grow and add positive long term values for the customers.
I have experience working with different team sizes for different sectors, including insurance, banking, food, jewelry, property, tech, education, and more. I am passionate about designing digital products with a human touch and can't wait to work with you to make your next idea to become the next big thing. Get connected with me to start working together.
Projects
- Calyx GlobalPROJECT OVERVIEW This project is a collaboration between Argus Asia and me to create a web platform to arm buyers with fact-based insights about the quality of carbon credits. This company was co-founded by Donna Lee, an independent climate change and land-use consultant who was also a part of the US Department of State Climate Change Office. Related article: https://www.bloomberg.com/news/articles/2022-09-20/salesforce-unveils-marketplace-for-carbon-emission-offsets ROLES and RESPONSIBILITIE
- UOB TMRW Mobile BankingPROJECT OVERVIEW As one of the biggest local banks in Singapore, UOB (United Overseas Bank) collaborated with Aleph-Labs Singapore (a local digital design agency) to reach millennials and ease their banking experiences. UOB launched the mobile-only bank called TMRW to serve the digital generation in ASEAN, starting with Thailand. Website: https://www.tmrwbyuob.com/th/en.html Related article: https://designsingapore.org/stories/the-designers-behind-uob-first-mobile-only-bank/ ROLES & RESPONSIBI
- Krovor Mobile AppKrovor is an insurance company. Their target market is younger digital nomads aged 18-35 who frequently travel with expensive equipment, but don't purchase travel insurance. This project showcases branding and an onboarding experience for their service that familiarizes users about the benefits and importance of taking out a policy.
- Chope - Restaurant Reservation AppPROJECT OVERVIEW Chope is a local start-up in Singapore that helps diners discover, book, and save for their next meal. Currently, it aims to increase the number of successful reservations from once to at least thrice from every user in a year. Website: https://www.chope.co/singapore-restaurants ROLES and RESPONSIBILITIES Develop and maintain a design system across iOS, Android, and web on the B2C side. Conduct competitor analysis, user interviews, user story mapping, customer journey mapping,
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Work history
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Lead Experience DesignerStandard Chartered Bank
- SingaporeFull Time
We are a leading international banking group, with a presence in more than 60 of the world’s most dynamic markets. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, Here for good.
Responsibilities:
- Led the design process for customer servicing and app function user journey within the mobile and web platform alongside product owners, engineers, business team, and scrum masters for different markets, such as Singapore, Pakistan, and Jersey.
- Delivering an end-to-end detailed user flow for the developers and ensuring the design quality when it is being released for internal demo and testing.
- Collaborating with different designers that handle different parts of the product to maintain the design experience and consistency from different touchpoints.
- Participating in user interviews and research as part of the design thinking process.
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Product DesignerChope
- SingaporeFull Time
Chope is connecting restaurants and diners through discovery, reservations, and deals. The Chope app and website feature various guides and over 4,000 restaurants to help users discover places to eat, book instantly, and enjoy savings through specials and dining vouchers. My responsibilities include:
- Redesigning the consumer-facing website to align with the branding, reducing the bounce and drop-off rate, and increasing the engagement rate by 10-15%.
- Improving the conversion rate and end-to-end experience of the web and mobile application. This involves the restaurant browse and search, table booking process, delivery and takeaway landing page, and ChopeDollars loyalty program.
- Creating and maintaining a comprehensive cross-platform design system for B2C products.
- Conducting user testing, interviews, and other research methodologies as part of the design process.
- Creating a comprehensive list of marketing materials such as EDM that caters to different types of users and scenarios.
- Working collaboratively with product owners, internal marketing team, developers, and other designers.
- Conducting design QA in every sprint to ensure the quality and standard of the finished product.
- Helping the team lead facilitating design workshops with internal stakeholders from different teams.
Website:
https://www.chope.co/singapore-restaurants?source=chope.com.sg
Responsibilities:
- Create and improve a new website concept for both B2B and B2C sides of the business.
- Improve the user experience and design of the B2C mobile application.
- Involved in user experience research and user interview or testing.
- Create and improve the design system of the company.
- Collaborate with product managers, engineers, and stakeholders.
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Skills
- Design Thinking
- User Interaction
- User Interviews
- User Research
- UI Design
- UX Design
- UX Strategy
- Html CSS
- Basic Javascript
- 2D Animation
Education
Awards
In-Book NominationD&AD
Smart Pet is one of the entries that got nominated in D&AD New Blood 2014