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Yolanda O'Leary

Strategist / Brand Consultant

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Brand Strategist - Marketing Consultant

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About me

Yolanda O’Leary is a freelance strategist and brand consultant, helping clients to achieve commercial success and cultural relevance. Yolanda has worked across fashion, beauty, sport and technology sectors - both as an agency strategist and client-side supporting marketing. Yolanda is passionate about projects with social impact: from breaking down preconceived beauty ideals at 3INA to providing sustainable employment for refugees working pro bono at Bread & Roses.

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Skills

  • Brand Strategy
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Digital Strategy
  • Content Strategy
  • Marketing
  • Ethnography
  • Trend Research
  • Business Strategy

Work history

Currently

Brand Consultant

Various clients

Jun 2015
  • London, United Kingdom
  • Freelance
  • Warm Street Strategy consultant at new youth culture agency, defining a research methodology for ethnography and trends. Sybarite Marketing strategist at luxury retail architecture practice, planning B2B comms and providing consumer research and strategic expertise for client accounts. Bread & Roses Brand consultant at floristry social enterprise advising across brand and commercial aspects. The Future Laboratory Trends analyst at futures consultancy carrying out ethnographic fieldwork, market analysis and contributing to trend reports. Floom Brand and commercial consultant to floristry e-commerce start-up, advising on business funding, integrated marketing campaigns and partnership opportunities. 3INA Brand and commercial consultant at lifestyle beauty brand, supporting permanent marketing team with focused reports on consumer orientation, activation ideas, CRM initiatives. WAX London Brand and business consultant for the launch of contemporary menswear, advising on business plan and social enterprise, defining target customer and brand positioning. SapientRazorfish Strategist at digital agency contributing research for Rosetta Samsung EMEA account.

Education

2016

Mini MBA in Marketing Grade A

Marketing Week

Sep 2016 - Dec 2016
  • London, United Kingdom
  • Centaur Media Marketing Week online course taught by Mark Ritson, Professor at Melbourne Business School and Centaur Media Marketing Week.

2010

BA (Hons) Fashion Design 1st Class Honours

University Of The Arts London

Sep 2007 - Jul 2010
  • London, United Kingdom
  • The London College of Fashion