Yolanda O’Leary is a freelance brand strategist helping clients to achieve commercial success and cultural relevance. Yolanda has worked across fashion, beauty, sport and technology sectors - both as an agency strategist and client-side supporting marketing.
Co-founder of boutique editorial and consultancy group and collective. We harness voices within the beauty community, to create a positive dialogue about beauty and wellness.
Planning for lifestyle beauty brand global launch, opening 650 stores in 45 countries within 5 years. Responsible for global marketing plan, budget and calendar presented at board level. Marketing leadership selecting agencies and recruiting permanent team.
Digital specialist in user experience at strategic design consultancy (Samsung Cheil Group). Place-making through immersive experiences and development of scalable retail models. Client accounts: Samsung, House of Fraser, Qoros, Google, Coca-cola, Papinee, adidas
Lead strategist at creative agency. Planning integrated global campaigns ( ATL, OOH, digital, social, events) and developing digital tools (Web e-commerce, iOS apps, emailers). Client accounts: Gucci, Diesel, Lancôme, Dior Parfums, Comme des Garçons, POSTmatter
Planner at digital start-up Somewhat_ creating digital products with a mobile first approach for clients; Farfetch, The British Fashion Council, New Era, The Future Laboratory, Emirates, Samsung, Microsoft, O2, OFFF Farfetch: Global Brand Content Road Map: Homepage Web Evolution, London Showrooms iBook • Brand planning: turning Farfetch from a dot com into a pervasive brand • Content strategy: positioning Farfetch as an enabler and connecter within the fashion industry New Era: New Era Cube, Europe: iOS app, tumblr platform • Planning: built brand awareness and market share amongst youth audience with a tumblr inspired campaign • Community building: self-expression with digital tools to allow fans to curate and create their own GIFs
I began my career working in the design studios of luxury fashion brands such as Alexander McQueen, Burberry, Steffie Christiaens and Jeremy Laing. This has given me a unique perspective on the DNA of luxury brands; I still draw on these experiences in my role as a strategist, especially when considering how luxury products should be presented within digital communications and e-commerce.
Centaur Media Marketing Week online course taught by Mark Ritson, Professor at Melbourne Business School and Centaur Media Marketing Week.
The London College of Fashion