Yolanda O'Leary

Brand Strategist

Level
Senior
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

Yolanda O’Leary is a freelance brand strategist helping clients to achieve commercial success and cultural relevance. Yolanda has worked across fashion, beauty, sport and technology sectors - both as an agency strategist and client-side supporting marketing.

Skills

  • Brand Strategy
  • Project Management
  • Strategic Planning
  • Consumer Behavior
  • Digital Strategy
  • Content Strategy
  • Marketing
  • Ethnography
  • Trend Research
  • Business Strategy
  • Brand Positioning

People I’ve worked with

Companies I’ve worked with

  • Meri Media

    Meri Media

    • Design
  • S

    Self Employed

    • M

      MD Lab

      • 3

        3ina

        Work history

        Currently

        Jul 2017
        • London, United Kingdom
        • Freelance
        • Co-founder of boutique editorial and consultancy group and collective. We harness voices within the beauty community, to create a positive dialogue about beauty and wellness.

        Currently

        Brand Strategist

        Self Employed

        Jun 2015
        • London, United Kingdom
        • Freelance

        2016

        Marketing Brand Manager

        3ina

        Jul 2015 - Jan 2016
        • London, United Kingdom
        • Freelance
        • Planning for lifestyle beauty brand global launch, opening 650 stores in 45 countries within 5 years. Responsible for global marketing plan, budget and calendar presented at board level. Marketing leadership selecting agencies and recruiting permanent team.

        2015

        Strategist

        MD Lab

        May 2014 - Jun 2015
        • London, United Kingdom
        • Full Time
        • Digital specialist in user experience at strategic design consultancy (Samsung Cheil Group). Place-making through immersive experiences and development of scalable retail models. Client accounts: Samsung, House of Fraser, Qoros, Google, Coca-cola, Papinee, adidas

        2014

        Strategist

        Meri Media

        Mar 2013 - May 2014
        • London, United Kingdom
        • Full Time
        • Lead strategist at creative agency. Planning integrated global campaigns ( ATL, OOH, digital, social, events) and developing digital tools (Web e-commerce, iOS apps, emailers). Client accounts: Gucci, Diesel, Lancôme, Dior Parfums, Comme des Garçons, POSTmatter

        2013

        Digital Planner/Strategist

        Somewhat_

        Apr 2012 - May 2013
        • London, United Kingdom
        • Full Time
        • Planner at digital start-up Somewhat_ creating digital products with a mobile first approach for clients; Farfetch, The British Fashion Council, New Era, The Future Laboratory, Emirates, Samsung, Microsoft, O2, OFFF Farfetch: Global Brand Content Road Map: Homepage Web Evolution, London Showrooms iBook • Brand planning: turning Farfetch from a dot com into a pervasive brand • Content strategy: positioning Farfetch as an enabler and connecter within the fashion industry New Era: New Era Cube, Europe: iOS app, tumblr platform • Planning: built brand awareness and market share amongst youth audience with a tumblr inspired campaign • Community building: self-expression with digital tools to allow fans to curate and create their own GIFs

        2011

        Internships & Freelance work

        Internship

        Jan 2008 - Jan 2011
        • London, United Kingdom
        • Internship
        • I began my career working in the design studios of luxury fashion brands such as Alexander McQueen, Burberry, Steffie Christiaens and Jeremy Laing. This has given me a unique perspective on the DNA of luxury brands; I still draw on these experiences in my role as a strategist, especially when considering how luxury products should be presented within digital communications and e-commerce.

        Education

        2016

        Mini MBA in Marketing Grade A

        Marketing Week Mini MBA

        Sep 2016 - Dec 2016
        • London, United Kingdom
        • Centaur Media Marketing Week online course taught by Mark Ritson, Professor at Melbourne Business School and Centaur Media Marketing Week.

        2010

        BA (Hons) Fashion Design 1st Class Honours

        University of The Arts London (UAL)

        Sep 2007 - Jul 2010
        • London, United Kingdom
        • The London College of Fashion