Yomi Adegoke

Yomi Adegoke

Journalist, AuthorLondon, United Kingdom
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3

Connections
Helen Flaherty
Elizabeth Uviebinené
MC
Yomi Adegoke

Yomi Adegoke

Journalist, AuthorLondon, United Kingdom
About me
'Yomi Adegoke is an award-nominated journalist and senior writer at women's site, The Pool. She writes about race, feminism, popular culture and how they intersect, as well as class and politics. In 2013 she founded Birthday Magazine, a publication aimed at black teenage girls.'
Projects
  • Bricks Magazine: Meet 'Slay In Your Lane' Authors Yomi Adegoke and Elizabeth Uviebinené
    Bricks Magazine: Meet 'Slay In Your Lane' Authors Yomi Adegoke and Elizabeth Uviebinené“Black women today are well past making waves — we’re currently creating something of a tsunami. Women who look like us, grew up in similar places to us, talk like us, are shaping almost every sector of society.” Slay In Your Lane is the very definition of #BlackGirlMagic — a book celebrating Black British women in all their glory, with the aim of showing young Black girls that there is no limit to the roles they can carve for themselves in the world.
  • - SLAY IN YOUR LANE -
    - SLAY IN YOUR LANE -After a 9 way auction, 4th estate acquired 'SLAY IN YOUR LANE: THE BLACK GIRL BIBLE' co-authored by best friends Yomi and Elizabeth. The book is a guide to life for black British women and illustrated with stories from from interviews with dozens of the most successful black women in Britain – including Amma Asante, Charlene White, Jamelia, Denise Lewis, Malorie Blackman, Vanessa Kingori, Estelle, Dawn Butler MP and many more. It has been listed in The OBSERVER’S 18 for 2018, The BBC’s TOP BOOK
  • The black British cultural renaissance will flounder if arts funding dries up
    The black British cultural renaissance will flounder if arts funding dries upWhile Jeremy Paxman is hardly known for his tact, it’s still hard to believe he got away with asking Dizzee Rascal “if he felt British” on Newsnight in 2008. “Course I’m British, man.” Dizzee replied, bemused. “You know me. I’m here, man. What’s good.” Back then, our claim to “Britishness” perhaps felt more fraught – it was almost implicit that Dizzee’s sideways cap and use of the phrase “what’s good” meant he had no claim to it. But 10 years later, black British identity is stronger than ever –
  • How to be a black woman and succeed: two friends who have written the manual
    How to be a black woman and succeed: two friends who have written the manualWords: Arifa Akbar Publication: The Guardian Photo: Antonio Olmos for the Observer Elizabeth Uviebinené and Yomi Adegoke have turned a dream into a hot publishing property – a self-help guide for black women In March 2015, Elizabeth Uviebinené had a brainwave that a less determined 22-year-old might have dismissed as a water-cooler pipe dream. It was ignited by a single chapter in a book by Sheryl Sandberg . “I’d always devoured self-help books growing up – books like Lean In,” says Uviebinené
  • BIRTHDAY MAGAZINE
    BIRTHDAY MAGAZINEThe oline and print magazine 'Birthday Magazine' is aimed at black teenage girls in the UL to address the lack of representation in the mainstream media. It was funded by 02 Think Big and distributed in local hair shops in Croydon, Brixton and Peckham. Click here into Isuu to see Birthday Mag Issue 0
  • The Lost Stars of Channel U
    The Lost Stars of Channel UWhilst at ITN, I authored an article tracking down musicans from the now-defunct Grime channel 'Channel U'. It was shared over 20,000 and prompted a hugely popular 2 part documentary called 'The Lost Stars of Channel U' in 2014. Click here to see the videos on Youtube
Projects credited in
  • Friday Late: Threads
    Friday Late: ThreadsWe explore how Black and Asian histories and voices recorded and remembered today.
  • Sonder & Tell + Jigsaw create Comfort Zones the book
    Sonder & Tell + Jigsaw create Comfort Zones the bookThe iconic fashion brand Jigsaw is in the business of selling clothes, not books. But we believed that an essay anthology could appeal to the Jigsaw customer’s wider cultural interests, align the brand with their target audience and raise money for a relevant cause. We worked closely with their marketing team and EIC Ana Santi along with design studio Duzi to create Comfort Zones the book, a collection of essays, letters and stories by 28 influential women writers. We challenged writers to go o
  • This International Women’s Day 2019, meet 100 trailblazers redefining the creative industry
    This International Women’s Day 2019, meet 100 trailblazers redefining the creative industryDiscover our 2020 list here This International Women’s Day, we’ve launched our latest ‘10x10’ – asking 10 influential industry icons to each nominate 10 trailblazing women and non-binary people who they believe are redefining the creator landscape. The result? An incredible list of 100 trailblazers inspiring change. Our list will be accompanied by a takeover on The Dots – look out for brilliant profiles and projects on the platform as we aim to inspire, as important as ever when considering ‘88
  • Meet The Young Black Women Breaking Into Britain's Very White Publishing Industry
    Meet The Young Black Women Breaking Into Britain's Very White Publishing IndustryOf the thousands of books published in the UK in 2016, fewer than 100 were written by authors who aren't white, research suggests. A fresh generation of writers, however, are refusing to let their stories be sidelined. (Article originally published by BuzzfeedUK) Illustration credit: Rebecca Hendin / BuzzFeed It appears to be a good moment for black British writing. That's perhaps a curious statement to make in the face of research that paints a bleak picture of diversity within the publishing
  • Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring change
    Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring changeKaren Blackett OBE Chief executive at MediaCom Karen Blackett OBE, is chairwoman of MediaCom and a widely admired leader in ad-land, known for infusing authenticity with success. Karen was the first businesswoman to top the Powerlist 100, champions her uncommon position as a senior black woman in the advertising industry and openly discusses her working-class, second generation immigrant roots when in conversation with press. Karen is a huge inspiration for diversity in the creative industry.
  • Leaders with social heart: 100 creative changemakers
    Leaders with social heart: 100 creative changemakersCelebrating social responsibility is at the heart of what we do, so we've partnered with Squarespace – whose mission is to inspire people with creative ideas to succeed – to shine a light on 100 influential luminaries from art, technology, charity, design, business and more that are working tirelessly to make our world a better place. To highlight these organisations, we asked 10 creative changemakers to each nominate 10 people behind inspiring brands, products and movements with amazing social
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Work history
    The Pool logo
    The Pool logo
    Senior WriterThe Pool
    London, United KingdomFull Time
Skills
  • Academic Writing
  • Writing
  • Online Media
  • Popular Culture
  • Journalism
Education
    U
    U
    Law LLBUniversity of Warwick
     - Warwick, United Kingdom