Projects credited in
- Sony Internet TVWith the release In 2012 of the first Internet Enabled TV sets. Sony Europe asked Hugo&Cat to create a video explaining the benefits of Internet TV, for the Sony website and on youtube. With the team we focused on presenting the tangible benefits for the customer using the underlying technology as enabler instead of concentrating on tech jargon and features.
- Sony MDR-1000X HeadphonesPromotional Lifestyle Film Sony asked us to tell a story to promote their flagship product at the IFA 2016 show – innovative MDR-1000X noise cancelling headphones. With a host of never-before-seen features we created a suite of assets - led by a lifestyle video based on the idea of the “Pro Traveller”. It shows the new features and industry leading noise cancelling in real-world situations. This accompanied global ATL and BTL assets we made as part of a multi-channel launch strategy. Technical Features Film Tasked with showcasing the innovation in Sony’s latest MDR-1000X headphones, we created this video demonstrating cool new features like touch-to-talk functionality and ambient sound mode. Made to accompany the 45 second lifestyle video, we developed a new visual design language and graphical style to quickly convey how each feature worked. We also shot the video so that it could be split into individual feature videos for different purposes and channels. Content was shot in London, UK and Turin, Italy.
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