Projects credited in
- Travel HappyThomas Cook asked us to help it take its loved holiday brand into a consumer banking experience. Its ambition: to make holiday money management hassle-free for all. Made For Happy Holidays Whether you're waiting in Departures, or already away, simply swipe to buy your travel insurance by the day. We named it simply, Roam. Swipe on. Swipe off. The Thomas Cook Group is the oldest and best-known name in leisure travel with a history of innovation that started in 1841. Every year it takes nearly 20 million customers all over the world to destinations near and far. With expectations of travel changing, we've partnered with them to launch its new travel insurance app, Roam. Roam is the first product launch in a set of new mobile money management services set to come to market in 2018, it's just the start of Thomas Cook putting the customer at the heart of its business. Everyone loves to Roam The new logo, visual style, tone of voice and environments deliver an experience that is clear, confident and easy for customers young and old. Further to go In 2018 the Roam app will get geolocation – to remind you if you're not covered when you're away, and ApplePay to make payment even easier.2
- Tourism Ireland: The Dublin DoodleThe brief Create a social campaign around St. Patrick's Day that would reach the global Irish diaspora. The response The Dublin Doodle, a Facebook app that let people draw and share their own St. Patrick's Day image to be projected on Trinity College Dublin at the height of the festival's biggest party. My part in the project - Concepting the core social idea, and driving it beyond the brief into experiential - Overseeing the creative execution of the Facebook build - Writing campaign copy - Developing the broader social campaign - Overseeing junior teams developing supporting .com and social campaigns Key results - Reached over 1 million Facebook users - Over 100,000 likes on Tourism Ireland's Facebook page in two weeks - 50 doodles projected onto Trinity College - Gained national TV and editorial coverage Awards Shortlisted, Facebook Studio Awards
- Tourism Ireland WeatherIn late 2016, the weather page on Tourism Ireland's website was one of its most visited pages. With the stats measuring 63,000 views per month and just under four minutes of viewing time per visitor, this meant a real opportunity to showcase content that could prove Ireland is an amazing place to visit all year round, no matter what the weather. The proposition of 'ever-changing weather' was created and we set out as a small team to capture real Irish people talking about all the things Ireland has to offer no matter the weather. Covering the topics of Art, Pubs, the Northern Lights, Cycling, and Surfing, we gathered content to convince any prospective traveller to choose Ireland as a destination. Pre-production included research to find real Irish people all over the country and creating a plan to get us to all of these people in one week. Still one of my all-time favourite projects, myself and the team are incredibly proud of what we achieved. Unfortunately the content never went live due to unforeseen circumstances client-side. Director / DOP / Editor: Marko Anstice Copywriter: Nicola Thompson Producer: Rebekah Renford Creative Director: Yannick Connan More info here: https://www.rebekahrenford.com/tourism-ireland-weather
- Reducing the friction in Fund managementAmid unprecedented global growth, tightening regulation, and increasingly sophisticated and disruptive startups, M&G asked us to rethink its customer experience for UK, European and global audiences. Time poor. Investment savvy. Research confirmed M&G's Retail, Professional and Institutional customers are time poor – demanding only the most relevant, timely information – substantiated by the very latest insights and data. The new experience puts making decisions at its core - connecting fund data, manager profiles, and market insights into a seamless journey that allows Investors to customise the content by asset class interest. Refreshed identity. Modular design. The extended visual identity supports new modular design patterns that are reused throughout the site. Smoother journeys and more relevant conversations. Built on Sitecore, the new site serves eight markets and uses Salesforce and Pardot marketing automation to drive more relevant conversations between customers and M&G's marketing and sales teams. Expert analysis. Real-time results Kurtosy, Morningstar and State Street integrations keep investors up-to date with the latest performance.2
- Seconds to perfectionLancôme's Miracle Cushion creates the perfect complexion in just 60 seconds. To prove it, we turned a social media launch into a pop-up beauty retail experience in the heart of London's Spitalfields market. New beauty The beauty retail experience is constantly evolving. Getting closer to customers takes being creative, interactive and playful. Lancôme wanted to reach the independent woman who always wants to look her best but is time poor, with Miracle Cushion - the liquid foundation in a compact that is perfect for when you need to look good in a hurry. Pop-up. Turn-up. Touch-up. We created a full-size replica of a photo booth and transported it to Spitalfields market. The pop-up featured a teasing line – to get the perfect photo in just 60 seconds. The idea was shoppers would find it difficult to resist the allure of having a perfect photo taken – and this proved to be the case. What each lucky lady who took part didn't expect, was that as she pressed the button to take her photo, our Lancôme make-up artist popped out to give her a free 60 second Miracle Cushion makeover. Spread the word As word spread, it became a huge success, with people queuing throughout the day for their chance to try the product and get their makeover. The Hugo & Cat team was on hand to answer questions and get people signing up for their free product samples. And of course, everyone got to take away their makeover photos! Capture the action We captured the action to share across Lancôme's social channels. Fans loved it and were quick to register to get their hands on pre-launch samples – which was followed up with automated CRM.3
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