YVES PEITZNER is a creative director based in Munich. He studied art, design and filmmaking in London where he also founded his first production company.
Back in Germany, he set up one oft he first agencies for viral marketing and produced award-winning campaigns, installations, music videos and image-movies for brands and artists from all over the world.
Driven by the idea to create unique and innovative brand experiences that cross the border between arts and commerce, he now specializes in the concept and design of interactive installations.
His productions fuse art, technology and branding on a whole new level and let people get in touch with brands like never before.
Yves Peitzner works with a network some of the world’s finest creative talent & thinkers from various fields such as art, graphic & motion design, film, creative coding & programming, architecture and music.
He has worked for clients such as Beck’s, BMW, Boerse Stuttgart, Bulthaup, Canon, Cosmopolitan Cosmetics, Dallmayr, Dornbracht, E-Plus, Fiat, Google, Gomma Records, Hewlet Packard, Messe Munich International, New Yorker, O2, OSRAM, Phillips, Procter & Gamble, Red Bull, Samsung, Sony Ericsson, Siemens , SKY Television, Vodafone, Wienerwald, etc.
Awards include:
Bronze „Cannes Lions“, Silver „Cannes Corporate Awards“, Gold „Eurobest Award“, Winner „reddot desgin award“, Silver „London International Awards“, Silver „Viral Video Awards“, Silver „Die Klappe“, Bronze „Spotlight Award“, Winner „Cresta Awards“, Finalist „New York Festvial“, Finalist New York„Webby Awards“, Finalist „viral video awards“.
Projects
- Garden of forking pathsThe installation explores perception, through a site-specific intervention that alters the physical, sensory and temporal experience of space and forces the viewer to slow down and think about their position inside the environment. The form of the installation resembles one of the most basic fractals, the ‘dragon curve’. We intentionally wanted to make it harder for the viewer to read – the installation must be observed from many sides thus calling into question the straight linearity which we h
- LIGHT FORESTCONTEXT Instagram’s new downtown San Francisco office is the company’s epicenter for creative and engineering talent, marking a daily destination for savvy employees, leadership and their valued partners. CHALLENGE Create a memorable first impression that demonstrates the company’s commitment to community and creativity. EXPERIENCE The space engages guests in both exploration and content creation. We celebrate content on Instagram’s platform as three-dimensional audio-visual experiences that a
- SKY - video installationa 12k, 48 channel video installation for the ANDAZ Munich Schwabinger Tor Hotel in Munich. The sky is the most impeccable work of art that changes right before your eyes in an endless play of light and color. It is a reminder that beyond this planet of ours there is a limitless space of experiences - unopened and unrevealed. This installation is a hyper-realistic window to the Munich sky. The time lapse video footage was shot over a period of one year, on the roof of this hotel.
- CHOBANI - Hush Studios NYC - interactive installationTHE GIVING TREE - INTERACTIVE INSTALLATION In collaboration with Hush Studios Yves Peitzner design directed the “Giving Tree” interactive installation for Chobani at the Grand Central Station in New York. Each visitor could plant a digital “seed” and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to No Kid Hungry. This installation was created for the 10 year anniversary of Chobani Yoghurt, USA. Over 21.000 interactions were counted on the day
- RESONANCEWater is a source of life, yet it’s taken for granted. Imagine if water could speak. How would it sound? What would it say? Would you think of it differently? Resonance is an interactive audio-visual installation that aims to raise awareness about the elemental connection between humans and water. When you move your hand over the sensor, that movement creates waves on the surface of the digital water, while every wave, ripple, and change of color create music. Commissioned by the Tech Museum o
- VANISHING PLACESThere is a relationship between shifting ways of seeing; Jelena Gregov and Yves Peitzner from Studio TISH are fascinated by how technological mediation can enable a different kind of vision. Us humans are at a moment in time when we are not only surprised by looking at new things, but we are also looking with a new pair of eyes enabled by technology. Vanishing Places is an audio-visual installation that investigates dialogues and tensions between the real and artificial. In keeping with the stud
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Projects credited in
- Dropspot.io launches IWD2023 campaign #NFTLikeAQueen (where are all my Queen's at?!)Dropspot.io - highly curated contemporary art & culture marketplace, are on the hunt for amazing NFT female creators and digital artists to join our community and feature in our IWD2023 campaign 'NFT Like A Queen'. Our campaign seeks to use NFTs as a vehicle for IMPACT on a mission to: 1. Even out the playing field by removing barriers to entry (it's free to mint on our marketplace), providing a highly intuitive and easy to use platform and the support you need on your NFT journey. 2. Shine
Work history
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Founder, Creative DirectorStudio TISH
Munich, GermanyFull Time
Studio TISH (Technology, Imagination, Spaces and Humans) is an experiential design and art collective established by Yves Peitzner and Jelena Gregov.
Our work is driven by the idea that, amazing technology notwithstanding, our essential humanity should be at the center of everything we do. We are passionate about finding new ways to connect technology, spaces and humans to create fun and honest experiences.
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FounderYPL - Yves Peitzner Lab
Munich, GermanyFull Time
The Lab
YPL is a multidisciplinary collective. Our business model is built on the democratic principles of the internet – we function like a network between people, ideas, products, services, and content.
Our core team is in charge of research, strategy, and design direction, while our creative and production departments are comprised of different collaborators. Each new team is selected according to the needs of a specific project.
Bringing unconventional methods to experiential design, we have come up with a proprietary workshop process that is our creative playground for exploring experiences as a communication form. This allows us to collaborate closely with our clients and uncover compelling solutions to help achieve their unique goals and objectives.
Yves Peitzner
The Lab was founded in 2014 by Yves Peitzner, a German artist and creative director specialized in experiential design and interactive installations. Yves is driven by the idea of creating unique and innovative experiences that connect real life with digital.
Yves studied art, design and filmmaking in London, where he also founded his first production company. Upon returning to Germany, he set up one of the first agencies for viral marketing and produced award-winning campaigns, installations, music videos and image films for brands and artists from around the world.
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Skills
- Digital Media
- Film
- Art Direction
- Music Videos
- Commercials
- Art
- Marketing
- Viral Marketing
- Creative Direction
- Social Media
- Digital Strategy
- Creative Strategy
- Experiance Design
- Guerilla Marketing
- Experential
Awards
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Cannes Corporate Awardscannes corporate
Silver "Cannes Corporate Awards" 2012London InternationalLondon Design Festival
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