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Visual Communication Design encompasses my key skill sets as an illustrator, graphic designer, set designer and decorator. I am passionate about traveling, watercolour, music, scuba diving, and exploring different lifestyles. Through traveling and meeting people who have travelled, I’ve learned to work and communicate with many kinds of people, teams and brands. Through watercolour painting I am better able to understand the nature of the media as well as the critical path and timing to successful completion. Through music I’ve tuned my ears and eyes to harmonize, listening attentively brings me great inspiration. Through scuba diving, I understand the minor adjustments that are needed to find balance and calmness, which help me to deal with high pressure. I love combining these aspects of my life to approach design in a way that is visual but also conceptually driven.
As part of the creative team at Net-A-Porter, I am responsible for designing the weekly online magazine ‘The Edit’. I am also involved in digital marketing design including creation of newsletters, banners for websites and mobile apps, and creating images for social media. Having the knowledge of both western and eastern culture also allows me to adapt the design for the Chinese speaking market and create new guidelines accordingly.
Hunan TV is a provincial satellite TV station and is currently China's second-most-watched channel. The new show, "Xing Ju She" included twelve live stage performances and was viewed by half of the population of China. I was responsible for the creation of nearly a hundred background images and set designs, working to continuously tight deadlines.
As a Graphic Designer at Quiksilver and Roxy Taiwan, I was responsible for all the marketing design, adapting international brand guidelines to the local market. This included catalogue design, leaflet design, window design, store decoration design, event design, advertisement design, E-commerce design, and GWP product design. I also had the responsibility of management and planning of resources including costing and quality of interior design company and printing factories.
Big Bright Room Co. is a design agency that specializes in narrative environment designing and planning for events, exhibitions, theatres, interior commercial space and live performances. Working with a group of talented interior designers, animators and writers on a diverse range of projects, I was able to bring my creativity fully into different roles, as graphic designer, illustrator, decorator and set designer. This job not only required my design knowledge, but also project managing skills with international clients, including Louis Vuitton, Mercedes Benz, Johnny Walker and Jean Paul Gaultier. 2012 Taiwan Tatler "Retro" Fashion Party—Key Visual Design 2012 Asia-Pacific Traditional Arts Festival Special Exhibition—Visual Design 2012 National Palace Museum: Adventures in the NPM —Product Design/ Package Design 2012 Mercedes Benz: Service and Parts—Visual Design 2012 Shanghai Landseed International Hospital- Grand Opening—Visual Design 2012 The 50th Anniversary of Shieh Yih Machinery Industry Co., Ltd.—Visual Design 2012 Fong Fei-Fei Memorial Hall—Visual Design/ Display Design 2012 Installment Design of Shanghai Joy City—Concept Design/ Visual Design 2011 Liu Xiaodong: Hometown Boy—Project Specialist/ Display Design/ Line-of-motion Planning 2011 ATT for FUN: Big Shot—Project Specialist/ Display Design 2011 Jimmy: The Starry Starry Night in Shanghai Joy City—Concept Design/ Visual Design 2011 National Museum of Taiwan History " We the People: A Century of the ROC "—Key Visual Design/ Display Design 2011 Yu Peng Exhibition—Project specialist/ Display design/ Line-of-motion Planning 2011 GGS Gamania Game Show—Graphic Design/ Key visual Design/ Display Design 2011 Johnny Walker at Taipei 2011 Whisky Live—Visual Design 2011 Singleton at Taipei 2011 Whisky Live—Storyboard Drawing/ Animation Art/ Visual Design 2011 The ROC Centennial Economic Development Exhibition: Technology Innovation Pavilion—Animation Art/ Visual Design 2011 Louis Vuitton: Face of Tambour VIP Party—Visual Design
University Major Project "Oriental Mystery: Chinese Ink Stick" http://yvettelai.com/Oriental-Mystery-Chinese-Ink-Stick