About me
Visual Communication Design encompasses my key skill sets as an illustrator, graphic designer, set designer and decorator. I am passionate about traveling, watercolour, music, scuba diving, and exploring different lifestyles. Through traveling and meeting people who have travelled, I’ve learned to work and communicate with many kinds of people, teams and brands. Through watercolour painting I am better able to understand the nature of the media as well as the critical path and timing to successful completion. Through music I’ve tuned my ears and eyes to harmonize, listening attentively brings me great inspiration. Through scuba diving, I understand the minor adjustments that are needed to find balance and calmness, which help me to deal with high pressure. I love combining these aspects of my life to approach design in a way that is visual but also conceptually driven.
Projects
- Net-A-Porter Digital DesignAs part of the creative team at Net-A-Porter, I am responsible for designing the weekly online magazine ‘The Edit’. I am also involved in digital marketing design including creation of newsletters, banners for websites and mobile apps, and creating images for social media. Having the knowledge of both western and eastern culture also allows me to adapt the design for the Chinese speaking market and create new guidelines accordingly.
- China HuNanTV Set DesignHunan TV is a provincial satellite TV station and is currently China's second-most-watched channel. The new show, "Xing Ju She" included twelve live stage performances and was viewed by half of the population of China. I was responsible for the creation of nearly a hundred background images and set designs.
- We the People Exhibition DesignThe year 2011 marked the one hundredth anniversary of the founding of the ROC. Drawing on its collection and the memories and emotions of the people, the National Museum of History in Taipei held this special exhibition. Through the themes of “roots,” “routes,” “shared land,” and “memory,” a viewer can experience and perceive the life and times of the people of this land. The people have undergone war, migration, turbulence, and integration; and history and culture, both inherited and created anew, produce the diversity of a people. The exhibition presented artifacts, images, and visual material. Its gallery design adopted the form of environmental theater to invoke the moving experience of common existence, common glory and a living awareness of history.
- Quiksilver & Roxy Marketing DesignAs a Graphic Designer in Quiksilver and Roxy Taiwan, I was responsible for all the marketing design adapting international brand guidelines to the local market. This included catalogue design, leaflet design, window design, store decoration design, event design, advertisement design, E-commerce design, and GWP product design. I also had the responsibility of management and planning of resources including costing and quality of interior design company and printing factories.
- Oriental Mystery: Chinese Ink StickIn order for more people to learn about the vanishing Eastern tradition of handmade ink sticks, I decided to create a set of cultural gifts for my senior graduation project, with the title "Oriental Mystery: Chinese Ink Stick ( 'Black Soil' ?? as the Chinese title)". Through innovatively integrating the work one of Taiwan's last handmade ink masters, Chen Jia-de (???), I hoped to showcase this vital cultural asset which is gradually being forgotten. I wanted to present ink sticks, the most important of the four treasures of the study, to a wider audience as gifts which embody unique cultural elements. As recorded in Shugu Shufa Zuan, "Xing Yi was the first creator of ink. Characters were formed from black soil, a mixture of soot and soil." Thus, I titled this project Black Soil. The invention of ink sticks was what enabled clear historical records in books, which is why these ink sticks were repackaged in six different book binding methods infused with a modern twist. "As one grinds ink, ink also grinds one down." In the past, people sought clarity of mind and spirit through grinding ink, grinding away their worries through this Zen-like philosophy. Cui Xi's Six Natural Principles were used to express six rhythms present in ink making, demonstrating an ideal attitude towards life. Handmade paper and Japanese handmade art paper were utilized as packaging materials, conveying a passion and insistence for handcrafted materials. My own artistic creations were incorporated on the interior of this packaging, demonstrating and expressing various ink forms through modern techniques. These elements synergized with the soul of the project, Master Chen's handmade ink sticks, to complete the overall design concept. AWARDS & ACHIEVEMENTS -29th International Young Designers' Exhibition: Silver medal in Graphic Design Category and Special Judges Prize -Interviewed by the successful graphic designer, Xiao Qing-yang -Included in "100 Cool Designs", published by Bookzone -Exhibited in "Design for Asia Awards, 2010" , Hong Kong
Work history
Digital DesignerYoox Net a Porter Group
-
As part of the creative team at Net-A-Porter, I am responsible for designing the weekly online magazine ‘The Edit’. I am also involved in digital marketing design including creation of newsletters, banners for websites and mobile apps, and creating images for social media. Having the knowledge of both western and eastern culture also allows me to adapt the design for the Chinese speaking market and create new guidelines accordingly.
Graphic Artist & Set Designer
-
Hunan TV is a provincial satellite TV station and is currently China's second-most-watched channel. The new show, "Xing Ju She" included twelve live stage performances and was viewed by half of the population of China. I was responsible for the creation of nearly a hundred background images and set designs, working to continuously tight deadlines.
+ Show more
Skills
- Visual Arts
- Environmental Design
- Drawing
- Painting
- Mixed Media
- Exhibition Design
- Illustration
- Illustrator
- Indesign
- Photoshop
- Graphic Design
- Digital Design
Education
Applied Visual Communication Design
-
Awards
29th International Young Designers' Exhibition: Silver medal in Graphic Design Category
University Major Project "Oriental Mystery: Chinese Ink Stick"
http://yvettelai.com/Oriental-Mystery-Chinese-Ink-Stick