Yvette Lai is a Taiwanese-born artist and multi-disciplinary designer based in London. Her international experience covers a wide range of creative fields. Over the past decade she has worked as an art director and illustrator in an animation studio, and as a graphic designer, digital designer and visual artist with design agencies and various fashion retail brands. Yvette specialises in illustration, print, editorial, responsive website, email, social media content, motion graphics, and art direction. Highly creative, adaptable, self-motivated, and able to bring unique vision to briefs. Yvette started drawing and playing the piano from a young age, giving her an appreciation of visual and musical harmony that has formed a continuous inspiration. Yvette’s work combines her artistic vision and her love of handcrafted mediums in a way that is both visually rich and conceptually driven.
- Next & LipsyAs a freelance integrated designer at Next and Lipsy from 2019 to 2020, I enjoyed working in a range of design fields. The role required me to produce a high level of output for print and digital projects each day. I was responsible for designing and building responsive website content and emails using Sketch, HTML and CMS, creating animated stories for social media platforms, designing graphics and windows for events, retail stores and franchises. I was also involved in seasonal design mood boa
- ERIC Fest: StorytellingIn October 2019, I was invited by ERIC Festival to be a featured artist for their festival in collaboration with top publishers (Penguin Books , Hachette UK , and Pan Macmillan ) at Somerset House . Eric Festival is an organisation that helps propel young people into creative industries. I was very honoured to contribute by illustrating the front and back cover for the festival zine. This surreal artwork is a reflection of my young self, getting lost in the misty forest and the unknown future. T
- BouguessaIn 2019, I was approached by Bouguessa to create a package of digital marketing design templates, which included newsletters, website and social content assets. Bouguessa is a contemporary ready-to-wear label based in Dubai that aims to offer a minimalist wardrobe. Its elegant design detail has made its way onto various luxury online retail websites, including Net-a-Porter.
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Integrated Graphic DesignerLipsy London
- London, United KingdomFreelance
As an integrated designer at Lipsy and Next, I enjoyed working in a range of design fields. The role required me to produce a high level of output each day. I was responsible for designing and building responsive website content and emails, creating animated stories for all social media platforms, designing all graphics and windows for retail stores and franchises. I was also involved in product shooting ideas, as well as all internal creative work.
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- Visual Arts
- Print Design
- Art Direction
- Watercolour Painting
- Painting Illustration
- Digital Design
- Digital Illustration
- After Effects