Specialising in tabletop filmmaking, Zaeem played a pivotal role in shaping Pakistan’s commercial industry before expanding his reach across Turkey, MENA, Thailand and Europe. He has directed commercials for major brands such as Nestle, Pepsi, Amstel, Beko and KFC; crafting visuals that captivate audiences, ignite cravings and foster deep connections.
Beyond advertising, Zaeem is an award winning documentary filmmaker, seamlessly blending commercial storytelling with raw, real-life narratives. He is drawn to unconventional characters — people who defy norms and redefine success. Perhaps because, in his own way, he has too.
Projects
- Contemporary - Documentary"Contemporary" offers a fresh take on modern art, revealing its presence in our daily lives. Through the stories of three unconventional artists, the film explores the fusion of art, culture, and identity. Meet Denai Moore, a vegan Jamaican chef and singer; Mr. Cenz, a graffiti pioneer in 80s London; and Bimini Bon Boulash, a UK drag queen, as they redefine artistic expression. Celebrating diversity and creativity, "Contemporary" showcases the dynamic evolution of art.
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Work history
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Film Director(Freelance)
London, United KingdomFreelance
Skills
- Filmmaking
- Editing
- Cinematography
Education
MA FilmmakingUniversity of east London
- London, United Kingdom