About me
Enthusiastic and organised marketing professional with an upper second class (2.1) degree in English and Drama from Royal Holloway, University of London. I have over 2 years of professional marketing experience, working within the Kids TV industry and the Edtech industry.
Work history
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Marketing ExecutiveDigital Theatre Plus
- London, United KingdomFull Time
• Created impactful multi-platform marketing campaigns, including campaign planning and ideation, writing copy for various audiences, and building assets including emails, landing pages, lists, forms and workflows.
• Developed the marketing website (digitaltheatreplus.com) by producing insightful and informative content (blog posts, website pages etc.) whilst working to increase site traffic using key SEO principles.
• Increased brand awareness and audience reach by creating engaging social media content for channels including Meta, Twitter, Facebook, Instagram, and LinkedIn.
• Reported on and analysed key marketing metrics (e.g., email results, social media engagement, blog and website traffic etc.) to help inform the overall goals and strategy.
• Used my copywriting skills and proofreading skills to create content for the Digital Theatre blog page, to encourage clients and prospective clients to join webinar events that Digital Theatre hosted.
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Sales and Marketing AssistantJetpack Distribution
- Burnham, Slough, United KingdomFull Time
• Designed and implemented a process to streamline the creation of ad hoc avails reports, which resulted in a 10 hour per week time saving. This allowed me to spend more time updating the company website, uploading marketing materials to Vimeo and collecting information from producers to use for digital and print marketing campaigns.
• Delivered 100% of marketing materials to distributors and clients before the deadlines specified in the contracts with them.
• Used my communicational skills to liaise at events and via email with producers, broadcasters and distributors within my company and the wider TV industry. My determination to rapidly follow up on email queries and send out mailers with information about our shows after MIPCOM increased the conversions of cases from opened to closed by 15% within one month.
• Used my design skills to create original content using Adobe InDesign, Illustrator, Photoshop and Canva.
• Booked and facilitated team social events, nationally and internationally across different time zones using my verbal and written communication skills.
Skills
- Organisation
- Event Management
- Acquisition Marketing
- Microsoft Excel
- Word
- Salesforce
- Teamworking
- Time Management
- SEO
- Microsoft Powerpoint
Education
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BA English and DramaRoyal Holloway University of London
- Egham, United Kingdom
Grade: 2.1 Honours
Special topic: African-American Literature
Awards
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Passport AwardRoyal Holloway Students Union
I gained an award to acknowledge my dedication to extra-curricular activities and my ability to balance my extracurricular responsibilities alongside my degree