About me
- English Literature graduate
Work history
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Junior Account ExecutiveGoya Comms
London, United KingdomFull Time
● Media monitoring Weekly/bi-weekly coverage reports and monitoring of coverage coming up, checking over published coverage to look out for discrepancies, errors or missed information, keeping an eye on competitor and trends coverage and reporting back to the wider team, regularly reading print & online media to identify new and existing coverage slots.
● Pitching Reaching out to journalists to discuss potential story ideas and building relationships with press. Achieved client coverage in The Sunday Times, The Week, House & Garden, Glamour, Country & Town House, Condé Nast Traveller, Wonderland, Foodism, Hello!, Caterlyst, CODE, The Resident, and The Upcoming.
● Research tasks Competitor analysis i.e. activations, dishes, campaigns & coverage, exploring new media titles and broadcast opportunities as well as trends monitoring (keeping a close eye on what’s being talked about in the industry as well as what press are writing about).
● Press drop management Coordination of press and influencer gifting campaigns, to include compiling of details, liaising with the client to action send-outs and follow-ups for feedback.
● Media lists; Ensuring media lists are kept up to date.
● Reactive press office Responding daily to journalist picture and information requests across all clients.
● Copywriting Copywriting assistance to include chef biographies, social media copy and press emails.
● Creative brainstorming: Participation in wider team discussion and creative soundboarding for client strategies.
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Public Relations InternGemma Bell and Company
- London, United KingdomInternship
● Social and Press release copywriting (Instagram, Facebook and Twitter)
● Sprout Community management
● Creative direction and styling during client photoshoots
● Extensive research tasks, keeping up to date with current industry news through print, broadcast and online medium
● Press clipping of client coverage
Skills
- Writing
- Building Relationships
- Social Content
- Social Copywriting
- Social Media
Education
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EnglishUniversity of Copenhagen
- Copenhagen, Denmark
Erasmus funded semester abroad