Zainab Ibrahim

Head of Digital

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  • LocationLondon, United Kingdom

Skills

 

  • Email Marketing
  • SEO
  • User Experience
  • Cms
  • Digital Strategy
  • Online PR
  • Arabic Speaking
  • Content Architechture
  • Design Creative
  • PPC Display Advertising
  • Brand Creative Strategy
  • Social Media Digital Strategies
  • Customer Insights
  • Video Ad Campaigns
  • User Journey
  • Google Analytics Reporting

Work history

Currently

Head of Digital

Gems Education The Varkey Foundation

Dec 2014
  • Areas I am dealing with varies from: UX, Web Design, Mobile & Tablets, CMS, ePayment Integration, Content and Search Strategy, Budget and ROI, CRM and digital portals, performance & analytics..etc The Group has a global network of 70+ award winning K-12 schools operating in 12+ countries with offices in Dubai, London, New York, Singapore, Switzer- land, Doha, Saudi Arabia, India and Kenya. Working in the office in London, I am in charge of the below: •Digital Projects Management: Managing various digital projects such as an agile project to build the CMS (Umbraco) and website templates of 70+ schools and businesses globally. This includes content strategy, optimal user experience, change management, platform integration & others. Project management of an event App building, •Global Digital Marketing Strategies: Building global digital marketing and acquisition strategies for new products to build awareness, maximize online sales and drive leads in key markets like China, Russia, Europe, Africa, & the Middle East. •

2016

Head of Digital

Gems Education The Varkey Foundation

Dec 2014 - Feb 2016
  • Areas I am dealing with varies from: UX, Web Design, Mobile & Tablets, CMS, ePayment Integration, Content and Search Strategy, Budget and ROI, CRM and digital portals, performance & analytics..etc. The Group has a global network of 70+ award winning K-12 schools operating in 12+ countries with offices in Dubai, London, New York, Singapore, Switzer- land, Doha, Saudi Arabia, India and Kenya. Working in the office in London, I am in charge of the below: •Digital Projects Management: Managing various digital projects such as an agile project to build the CMS (Umbraco) and website templates of 70+ schools and businesses globally. This includes content strategy, optimal user experience, change management, platform integration & others. Project management of an event App building, •Global Digital Marketing Strategies: Building global digital marketing and acquisition strategies for new products to build awareness, maximize online sales and drive leads in key markets like China, Russia, Europe, Africa, & the Middle East. •Digital Partnerships: Managing the launch of a MOOC on a 3rd party digital learning platform partner like www.edx.org including the digital marketing plans. •Events Digital Marketing Strategies: For different campaigns and events such as the Global Teacher Prize www.globalteacherprize.org , www.education- andskillsforum.org. •Digital Analytics: Ongoing digital performance reporting for different parts of the business with ongoing report optimization and analysis. •Digital Innovation: Bringing innovative and commercial thinking to the business through different innovative digital solutions & tactics to ensure growth and maximize ROI based on data analysis and consumers insight.

2014

Group Digital Marketing Manager

Gems Education The Varkey Foundation

Feb 2014 - Dec 2014
  • •Digital Project Management: Managing the delivery of £500K+ agile web build project for 70+ websites through an outsource agency and ensuring it meets technology standards and the business delivery requirements. •Global Digital Marketing Strategies: For different regions vary from Europe, China, The Middle East to generate leads and increase brand awareness. •Events Digital Marketing & Comm Strategies: For The Global Education and Skills Forum in Dubai is an annual forum held by the Varkey Foundation with speakers like Bill Clinton & Tony Blair •Digital Analytics and Reporting. user experience.

2014

Digital Marketing Manager Middle East & North Africa

Kaplan International English

Jan 2011 - Jan 2014
  • As part of the digital transformation in Kaplan before being purchased by Amazon, I joined them to generate acquisition (traffic, leads) and increase brand awareness in the MENA Market. Starting as a digital marketing executive for 3 months initially then as a manager, over 3+ years I have managed to grow the business YOY, generating in the last year only a revenue of over 15M+ from the courses and accommodation sales, a growth in in visits, leads, OCR coming from all different channels that exceeded (51% visits, 63% leads, 112%OCR). My job responsibilities included: •Generating high quality leads through all the online and offline marketing channels and maximizing sales opportunities in the MENA region according to Pre-agreed annual targets. In addition to sourcing new business opportunities and expanding the business through B2B & B2C partnerships and sponsor- ships specifically with government bodies within the region based on country and industry growth. Brief of my work duties: •Building annual marketing strategy for the MENA region, Budget allocation and forecasting according to country, channel and seasonality segments. •PPC: Running paid ad campaigns using licensed Bid Management tool (Marin & Adwords). •Analytics: Analyzing campaigns through Google analytics & Omniture. Testing different landing pages. •SEO: Increasing rankings across various search Engines, link building, content creation, on-page optimization A/B testing. •Email Marketing: Setting the email annual calendar, tailoring the newsletters, promotion emails for the MENA market in three languages. •eCRM: Monitoring the leads and sales conversion using Salesforce and XLR. •Social Media: Creating and managing the delivery of the annual social media strategy. •Team Management: Managing a small team of junior online marketing professionals and liaising with the design, web & IT development team.

2010

Sales Consultant

Estee Lauder Fashion Brands at Harrods

Dec 2009 - Dec 2010
  • I have made a career change and decided to explore other industries outside the design industry after the global financial crisis in 2009. Due to having good communication skills and my ability to build good relationships with clients, I started working in Harrods as a Sales Executive, with several luxurious companies such as: Dior and Gucci. Then for Estee-Lauder in the beauty department in Harrods. I consistently achieved all sales targets set, and was awarded the top Sales Executive for the account averaging 182% over target since joining Harrods.

Education

2007

MA Interior Design

University of Westminster

Aug 2006 - Dec 2007
  • Interior Design

2005

B.sc Computer Science

Almansour University College

Aug 2000 - May 2005
  • Computer Science