Zainab (Karachiwala) Engineer

Senior Graphic Designer

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  • LocationUnited Kingdom

Projects

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About me

 

I am a multi-disciplinary graphic designer with a specialisation in Branding, Brand Strategy, Packaging, Typography and Print Design. I also have work experience in UI/UX, digital and environmental design projects. I have a Masters Degree from London College of Communication, with 8 years of experience working in the creative industry. My work has always aimed at providing simple, meaningful and innovative solutions to communication problems and has found recognition at 30+ national and international award platforms and publications.I am a multi-disciplinary graphic designer with a specialisation in Branding, Brand Strategy, Packaging, Typography and Print Design. I also have experience in UI/UX, Digital and Environmental Design projects. I have 8 years of work experience in the creative industry as well as a Masters Degree from London College of Communication. My work has always aimed at providing simple, meaningful and innovative solutions to communication problems and has found recognition at 30+ national and international award platforms and publications.

Skills

 

  • Advertising
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop

Work history

2015

Senior Design Executive

Skarma

Mar 2013 - Aug 2015
  • My position involved working with internal teams and clients, leading the design direction, pitching designs, and understanding client needs. The aim was to bridge the gap between the business and creative side of the company. I worked closely with the Partners of the company to develop cohesive and productive goals and strategies that furthered Skarma’s brand and positioning. I managed multiple strategic projects simultaneously from concept through completion, while monitoring creative budgets and making sure all projects were delivered within the projected parameters. My role required me not only to supervise and train the members of the creative team, but also to liaise with the tech team, project management team, strategy team, and copywriters to deliver cohesive solutions for clients. During my 2 years at Skarma the company won some key pitches such as Indian Super League - FC Goa, Viacom18 Networks - Supersonic, Event FAQs - WOW Awards and Zee Networks - Romedy Now fueling the growth of the company and putting it on the map as one of the sort after creative firms in Mumbai city.

2011

Art Director

Leo Burnett

Aug 2009 - Oct 2011
  • Worked closely with the National Creative Director and Creative Director on award winning design projects. My role included conceptualisation of the designs, their execution and overseeing final production. Clients: Gandhijifont, Mc Donald’s, Bajaj, Further & Beyond, D’decor.

2009

Graphic Designer

Design Temple

Mar 2009 - Sep 2009
  • I worked here as part of a 4 person design team. The role demanded the complete management of clients from meetings and pitches to designs, research and presentations leading to final execution and delivery of the project. Clients: Taj Mahal Palace and Tower - Mumbai, Ensemble, Mid Day.

2008

Design Intern

Creativeland Asia

Apr 2008 - Jul 2008

Education

2013

Magd

London College of Communication

Feb 2012 - Feb 2013

    2010

    Sociology

    University of MUMBAI

    Feb 2006 - Feb 2010

      2009

      Applied Art

      Sophia Polytechnic

      Mar 2004 - Mar 2009

        Awards

        2016

        Goafest - Bronze Abby

        • Bronze Abby for McDonald

        2013

        The CUP Awards (Intercontinental Advertising Cup) - Best of Design Winner

        CUP Awards

        • Best of Design Winner for Gandhijifont-Now in Hardcover https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        The CUP Awards (Intercontinental Advertising Cup) - Nominee

        CUP Awards

        • Best of Design Nominee and Best of Household, Business Appliances, Furnishing Nominee https://www.behance.net/gallery/33802198/Bajaj-Iron-Fold-Aide-Box

        2012

        Goafest - Bronze Abby

        • Bronze Abby for Gandhijifont (Integrated) https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        Asia Pacific Advertising Festival (AP AdFest) - Finalist

        AP AdFest

        • Design Lotus Finalist (Dimentional Mail) for Gandhijifont-Now in Hardcover Design Lotus Finalist (Self Promotion) for Gandhijifont-Now in Hardcover Direct Lotus Finalist for Gandhijifont-Now in Hardcover (Direct Mail) 360

        2012

        Asia Pacific Advertising Festival (AP AdFest) - Gold Lotus

        AP AdFest

        • Gold Lotus for Gandhijifont-Now in Hardcover (Book Design) https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        Creativity International - Gold Award (Honourable Award Mention)

        • Gold Award (Honourable Award Mention) for Gandhijifont-Now in Hardcover https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        Goafest - Gold Abby

        • Gold Abby for Gandhijifont-Now in Hardcover (Direct Mail) https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        The CUP Awards (Intercontinental Advertising Cup) - Nominee

        CUP Awards

        • Best use of Local Culture Nominee and Best of Craft Nominee for Gandhijifont-Now in Hardcover https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        One Show - Merit

        One Show

        • Merit for Gandhijifont-Now in Hardcover (Design) https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        Creativity International - Platinum Award (Best in Show)

        • Platinum Award (Best in Show) for Fold Aide Box https://www.behance.net/gallery/33802198/Bajaj-Iron-Fold-Aide-Box

        2012

        Goafest - Silver Abby

        • Silver Abby for Gandhijifont-Now in Hardcover (Design) https://www.behance.net/gallery/33792892/Gandhijifont

        2012

        The Andy Awards - Bronze

        • Bronze for Gandhijifont-Integrated https://www.behance.net/gallery/33792892/Gandhijifont

        2011

        Asia Pacific Advertising Festival (AP AdFest) - Bronze Lotus

        AP AdFest

        • Bronze Print Craft Lotus for Gandhijifont (Single for Typography) Bronze Design Lotus for Gandhijifont (Self Promotion) https://www.behance.net/gallery/33792892/Gandhijifont

        2011

        Communication Arts - Award of Excellence

        Communication Arts

        • Award of Excellence for Gandhijifont-Now in Hardcover (Self Promotion) https://www.behance.net/gallery/33792892/Gandhijifont

        2011

        Young Guns International - Bronze

        Young Guns

        • Bronze for Fold Aide Box (Design) https://www.behance.net/gallery/33802198/Bajaj-Iron-Fold-Aide-Box

        2011

        Goafest - Silver Abby

        • Silver Abby for Gandhijifont (Typography) Silver Abby for Gandhijifont (Print Craft) https://www.behance.net/gallery/33792892/Gandhijifont

        2011

        Communication Arts - Award of Excellence

        Communication Arts

        • Award of Excellence for Fold Aide Box (Packaging) https://www.behance.net/gallery/33802198/Bajaj-Iron-Fold-Aide-Box

        2011

        New York Festivals Awards - Finalist

        New York Festival

        • Finalist for Fold Aide Box (Package Design) https://www.behance.net/gallery/33802198/Bajaj-Iron-Fold-Aide-Box

        2011

        Goafest - Silver Abby

        • Silver Abby for Fold Aide Box (Package Design) https://www.behance.net/gallery/33802198/Bajaj-Iron-Fold-Aide-Box

        2011

        New York Festivals Awards - Finalist

        New York Festival

        • Finalist for Gandhijifont (Typography) https://www.behance.net/gallery/33792892/Gandhijifont

        2011

        Spikes Asia Advertising Festival - Silver

        • Silver for Gandhijifont (Typography) https://www.behance.net/gallery/33792892/Gandhijifont

        2011

        Asia Pacific Advertising Festival (AP AdFest) - Silver Lotus

        AP AdFest

        • Silver Design Lotus for Fold Aide Box (Package Design) https://www.behance.net/gallery/33802198/Bajaj-Iron-Fold-Aide-Box

        2010

        Young Guns International - Finalist

        Young Guns

        • Finalist for Gandhijifont (Typography) https://www.behance.net/gallery/33792892/Gandhijifont