About me
I am a multi-disciplinary graphic designer with a specialisation in Branding, Brand Strategy, Packaging, Typography and Print Design. I also have work experience in UI/UX, digital and environmental design projects.
I have a Masters Degree from London College of Communication, with 8 years of experience working in the creative industry. My work has always aimed at providing simple, meaningful and innovative solutions to communication problems and has found recognition at 30+ national and international award platforms and publications.I am a multi-disciplinary graphic designer with a specialisation in Branding, Brand Strategy, Packaging, Typography and Print Design. I also have experience in UI/UX, Digital and Environmental Design projects.
I have 8 years of work experience in the creative industry as well as a Masters Degree from London College of Communication.
My work has always aimed at providing simple, meaningful and innovative solutions to communication problems and has found recognition at 30+ national and international award platforms and publications.
Projects
- Wow Awards AsiaThe WOW Awards were instituted by EVENT FAQs Media in 2008 to recognise excellence in events and experiential marketting. Over 6 editions, the platform has grown to become a celebration of innovation, evolution and unique initiatives beyond the awards themselves. In 2015 the launch of WOW Awards Asia aimed to recognise the best campaigns from across the continent,while celebrating opportunities to collaborate at The WOW Conventions Asia. My challenge was to build a cohesive brand and visual
- FC GOAFootball Club Goa is an Indian Super League football franchise in Goa that began to play in October 14 during the inaugural season of the Indian Super League. The objective was to infuse the spirit of Goa "Fun, Football, Flavour, Friendship" with the resilience of a recognisable Goan symbol. The logo depicts the face of a Gaur (Indian bison), the state animal of Goa; selected to create an immediate connection to local fans - the largest target group, and also due to its qualities of Strength, Attack, Defence and Resilience, all of which epitomise the team. A big part of this branding process was also to simplify the logo down as far as possible to make it easily replicable for fans, while still maintaining a resemblance to the traditional form of a football club crest. The campaign was aimed at developing an almost instant sense of belonging to the FC GOA team by its fan base. Incorporting the spirit of sport, passion, and drive to succeed in all forms, the brand language was extended into a print and outdoor campaign combined with a powerful message "Get your gaur face on.". This messaging was chosen not only to embody all of the above mentioned attributes of the goan team , but to also re-enforce in the minds of the consumers the new club badge.
- Taj Mahal Palace and Tower - MumbaiThe Taj Mahal Hotel is the Taj Group's most iconic palace property located in Mumbai city. After the terror attacks in November 2008, the hotel had to shut down and undergo a complete renovation. Along with a physical renovation they decided to rework their entire brand identity. While the new identity aimed at keeping alive the essence of their old symbol (the hexagon), they wanted to incorporate into the symbol the iconic dome of the structure which was lit up in flames during the terror attacks.
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Work history
Senior Design Executive
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My position involved working with internal teams and clients, leading the design direction, pitching designs, and understanding client needs. The aim was to bridge the gap between the business and creative side of the company. I worked closely with the Partners of the company to develop cohesive and productive goals and strategies that furthered Skarma’s brand and positioning.
I managed multiple strategic projects simultaneously from concept through completion, while monitoring creative budgets and making sure all projects were delivered within the projected parameters. My role required me not only to supervise and train the members of the creative team, but also to liaise with the tech team, project management team, strategy team, and copywriters to deliver cohesive solutions for clients.
During my 2 years at Skarma the company won some key pitches such as Indian Super League - FC Goa, Viacom18 Networks - Supersonic, Event FAQs - WOW Awards and Zee Networks - Romedy Now fueling the growth of the company and putting it on the map as one of the sort after creative firms in Mumbai city.
Art DirectorLeo Burnett
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Worked closely with the National Creative Director and Creative Director on award winning design projects. My role included conceptualisation of the designs, their execution and overseeing final production.
Clients:
Gandhijifont, Mc Donald’s, Bajaj, Further & Beyond, D’decor.
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Skills
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
Awards
Goafest - Bronze Abby
Bronze Abby for McDonaldThe CUP Awards (Intercontinental Advertising Cup) - Best of Design Winner
Best of Design Winner for Gandhijifont-Now in Hardcover
https://www.behance.net/gallery/33792892/Gandhijifont+ Show more