Zara Bestwick

Product Manager/ Editor

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Problem Solving
  • Project Management
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Word
  • Content and Media Writing
  • Copywriting

Work history

Currently

Product Manager & Editor

Covetique

Jul 2014
  • - Managing key inbound stock workflows across multiple internal departments and external partners ensuring speed and accuracy of the listing process. Implementing frameworks within these core teams to manage priority deliveries and maintain deadlines - Played a significant role in the recent implementation of a new ERP system and its integration with existing Magento ecommerce platform. Worked alongside management team and external technical agencies, assisting with design, testing, delivery and maintenance - Managing and co-ordinating with 3rd party photography studio on a daily basis, to ensure timely delivery, image quality and budget targets were consistently met. Also developed in- house photography guidelines - Significant part of the team responsible for the redesign, development and delivery of the company’s relaunched, responsive website in 2014, co-ordinating with both internal design and external development teams - Implemented and managed framework for Customer Service feedback loop to ensure development pipeline reflected core user requirements

2014

Senior Product Editor

Covetique

Jun 2013 - Jun 2014
  • - Promoted from Product Editor to head of the Product Editorial Team within 6 months - Managing the day-to-day running and overall development of the product editorial team and functionality of the website’s product pages - Managing the product editorial team’s productivity and ensuring all members met weekly KPIs - Ensuring a cohesive on-brand tone of voice across all onsite product and blog copy, with a strong SEO focus - Created an in-depth reporting structure and determined KPIs to allow the team to meet ever-increasing goals and individually manage their own efficiency, productivity and workload - Hired and trained all members of the product team, and produced all training literature and guidelines for team

2013

Editorial Assistant

London Boutiques

Jan 2013 - Jun 2013
  • - Generated engaging customer focused copy for many different luxury fashion brands - Contributed to social media and marketing strategies to secure a focused customer database - Developed C.M.S efficiency solutions to increase the team’s daily productivity - Contributed to the company’s editorial and content strategy on a monthly basis - Ensuring quality and consistency of site imagery

2012

Copywriter

Farfetch

Jun 2012 - Sep 2012
  • - A target focused role to deliver optimised content on a daily basis - Assisting with press days and events - Focused around strong S.E.O - Worked to high daily and weekly deadlines

Education

2011

Fashion Design Womenswear

Ravensbourne University

Aug 2009 - May 2011
  • Fashion Design Womenswear