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I'm a freelance digital designer based in East London, who enjoys working with brands and developers to create innovative and beautiful and innovative UI solutions. I have ten years’ experience in the fashion eCommerce industry, with five of these in a pure design role. I specialise in UI, UX and visual design for the luxury fashion sector, and have worked alongside a number of iconic brands including Versace, Bally, Jimmy Choo, Belstaff and Karen Millen, as well as with independent labels and individuals.Locked Pro Plan feature
Freelance Digital, Graphic and UX design for a variety of clients.
Projects included: - A fully responsive site redesign for Versace, from journey mapping and wireframing to visual design. - Researching, wireframing and prototyping the login and checkout for the group platform. - UX, UI and visual design of a responsive online bag and shoe customisation service for Bally. - Identifying, designing and prototyping usability improvements for The Body Shop’s new site.
Projects included: - Supporting the migration of Bally, Belstaff and Jimmy Choo’s sites to a responsive group template, designing page layouts and working on the digital style guide. - Designing editorial content for Belstaff, Bally and Zagliani.
Redesign of the Shopify site. Design and development of email/editorial content for their menswear tailoring brand.
Projects included: - Design, build and maintenance of seasonal shoppable lookbooks and microsites to support in-store events. - Two full redesigns of the site to improve visual impact, usability and accessibility, as well as ongoing improvements. - Design of all day-to-day digital creative output for the localised desktop and mobile sites, iOS app, marketing emails and display advertising.
Freelance web design, art direction and digital marketing services for various fashion and beauty brands. Clients included: - Karen Millen - Bl^nk/theRemedi - Lulu & Lush