Zara Liddell

Zara Liddell

Creative Director & StylistNorwich, United Kingdom
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Jack Shanks
Hannah Perrin
Vernetta Chukwu
Zara Liddell

Zara Liddell

Creative Director & StylistNorwich, United Kingdom
About me
I’ve just completed my BA honours degree in Fashion Communication & Promotion. Making me a multidisciplinary artist with my specialism being in creative direction, styling and editing imagery. My main focus and passion within my work is presenting sustainability in a bold and fresh way. Where I use my knowledge to challenge the stereotypical greenwashing you see within ethical fashion. All items of clothing I use are second hand and sourced by myself, to promote garment circularity with the intent of inspiring others to do the same. The influences that have and continue to motivate my work come from a wide range of sources such as music, video games and film.
Projects
  • Eco Punk¡
    Eco Punk¡Directed, styled & photographed by myself on 35mm film Model: Gina Patch (Crumb Agency) All items of clothing are second hand.
  • Savage by Nature (2019)
    Savage by Nature (2019)MOCKUP I created for a new sustainable line for Savage X Fenty aptly named 'Savage by Nature'. Celebrating diversity as the essence of the brand, adopting a line which is created using recycled materials for new lingerie pieces. Creative direction, styling & graphics by myself Photographer: Holly May Moore Videographer: Evelyn Koster Models: Ella Devereux, Eloise Thorogood, Sheila Lang, Iris Dive
  • 'Chill' Bill
    'Chill' BillCreated in collaboration with @marniehubbards as photographer. Continuing on with my sustainability ethos, using only second hand clothing sourced by myself. On this photoshoot I was the creative director, stylist, model and edited the pictures. This was inspired by one of my favourite movies Kill Bill to create 'Chill' Bill. The Louis Vuitton helmet was up cycled myself and painted with the signature logo.
  • Gotta Catch 'Em All!
    Gotta Catch 'Em All!This photoshoot was based on Pokemon and inspired by artist @melovemealot. I honed back to influences that I grew up with throughout my childhood as part of my final major project at university. I was the creative director, stylist and editor as well as casted the models @edietownsendd & @india.ab. I sourced all the clothing second hand through thrift shopping and depop to promote circularity in fashion. I created the top, sleeves and gloves Edie is wearing (pink) using second hand materials. P
  • Dr Martens Celebrity Style
    Dr Martens Celebrity StyleThis trend report was created through Dr Martens showcasing all different lines (originals, menswear, kids & womenswear) worn by various celebrities to aid research for campaigns (2019).
  • Killa Cowgirl
    Killa CowgirlAll items of clothing used within this photoshoot are second hand, sourced by myself through thrift shopping and Depop to create garment circularity. I was creative director, stylist and edited the images. Digital images shot by Evelyn Koster & polaroids by Marnie Hubbard Whilst looking into Y2K nostalgia ‘Killa Cowgirl’ was created in collaboration between Zara Liddell and Marnie Hubbard. Focusing on influences from hip hop such as the iconic pink fur look worn by Killa Cam in 2001, to Lil Nas
Work history
    Dr. Martens - Airwair international logo
    Dr. Martens - Airwair international logo
    Sales AssistantDr. Martens - Airwair international
    Norwich, United KingdomPart Time
    I have worked at Dr Martens throughout the entirety of my degree (3 years), I have gained customer service skills & interpersonal skills. Through the company I have completed trend reports on celebrity style of Dr Martens, which have been used as research in their campaigns. I am also completing a visual merchandising course through them as of June.
    Bleach London logo
    Bleach London logo
    AssistantBleach London
    London, United KingdomInternship
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Skills
  • Styling
  • Creative Direction
  • Adobe Photoshop
  • Adobe Indesign
  • Abobe Illustrator
  • Editing Photos
  • Trend Forecasting
  • Moodboard Creation
  • Casting Models
  • Content Creation
  • Branding
  • PR
Education
    Graduate Fashion Foundation logo
    Graduate Fashion Foundation logo
    StudentGraduate Fashion Foundation
    Norwich, United Kingdom
    N
    N
    Fashion Communication and PromotionNorwich University of the arts
     - Norwich, United Kingdom
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