After graduating from a degree in Fine Art at Falmouth university, I joined Levi’s® as the London showroom receptionist. During my time front of house I was able to gain insights into the different functions within the company both at a local and global level. Having assisted different teams throughout the three short months I grew an interest in Marketing and PR. In my current position as Public Relations Assistant for Levi Strauss & Co. Europe and UK, I have developed confident skills within administration, organisation and communication. My day to day duties include monitoring the European Press inbox, delegating mails to each of the 10 European markets, managing the UK social media calendars by posting PR related coverage in an interesting engaging way to heighten social buzz, ordering AD samples for celebrity and influencer seeding, managing showroom sample loans, drafting press releases and coordinating market specific assets. I am also be responsible for creating European market specific reports on a weekly basis, reporting into our global network, which includes clipping reports, Newsletters, budget costs and Ad spend vs ROI data analysis reports.