Zeena Parbat
Available

Zeena Parbat

Digital Marketing and Product ManagerLondon, United Kingdom
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Priya Unwith
Zeena Parbat
Available

Zeena Parbat

Digital Marketing and Product ManagerLondon, United Kingdom
About me
I’m a marketer with a degree in International Marketing. Focusing 9 years of my career in Digital. I have extensive experience in both agency and client side, working in telecommunications, future and emerging technologies, such as Virtual Reality and Blockchain, as well as FMCG, luxury fashion and automotive. I have successfully ran a wide range of projects using a combination of project management, creative, and strategic skills. I have the ability to adapt to brand new commodities and trends using self-learning techniques as well as industry tools.
Projects credited in
  • HTC - One Skatepark at Selfridges
    HTC - One Skatepark at SelfridgesTo run alongside the Selfridges Board Games campaign we built a custom pop-up skate park within the Selfridges Hotel event space. The park was launched with a private party and open free to the public to skate for 1 month. I was the lead art director / design for the entire project. Working with both Selfridges and HTC to create logos and branding that fitted into both brand directives. This was then placed throughout the park, into the main Selfridges store. Various online marketing assets as well, were being used on product and clothing. I also managed a team of art directors and an installation company to bring the park to life. This included bespoke sticker wraps, door and window graphics and throughout the park we featured unique wall and floor effects to give each section is distinctive look.
  • HTC Skatepark at Selfridges
    HTC Skatepark at SelfridgesTo run alongside the Selfridges Board Games campaign we built a custom pop-up skate park within the Selfridges Hotel event space. London’s biggest indoor skatepark was launched with a private party and open free to the public to skate for 1 month. It was very successful, used by 4,500 skateboarders and visited by over 10,000 people in just under 4 weeks. It received lots of praise and media coverage all over the world. As the project manager I was responsible for launch day logistics, running of the park for a month, sourcing and managing staff, organised private events, produced video content and assisted project director with budgeting.
Work history
    H
    H
    Digital Marketing and Product ManagerHTC
    London, United KingdomFull Time
    Working cross functionally with the Global HTC team, local EMEA markets and external agencies, creating and overseeing marketing and E-commerce plans. Established well received practices of working with regional managers while adopting HTC’s global company ethos. Identified potential new user segments, through industry insights and customer research, and executed online marketing campaigns with a 6% conversion rate. Applied Google and Adobe analytics to measure web campaign success, and used real-time results to modify campaigns on the fly, which consistently increased clickthrough rates by 2%. Designed and delivered usability testing, which generated UI and UX improvements that increased sales by 4%. Planned and managed product and software launches globally, meeting very tight timelines, adapting to different cultures and time zones, as well as complying with strict confidentiality agreements. Became one of the HTC product managers to launch HTC’s first VR (HTC Vive) and blockchain (Exodus) products.
Skills
  • Marketing
  • Marketing Strategy
  • Digital Marketing
  • Brand Marketing
  • Event Organisation
  • Brand Management
  • Email Marketing
  • Communications
  • Copywriting
  • Public Relations
Education
    U
    U
    International MarketingUniversity of Greenwich
     - London, United Kingdom