Work history
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M
Strategic Marketing AssistantMAKE UP FOREVER
- New York, United StatesInternship
- Coordinated 360 Omni-channel planning process for Spring/Summer 2018 campaigns
- Supported activation of new product launches by identifying potential co-branded partnerships & sampling programs
- Lead project for SVP of Marketing focusing on a 360 re-support strategy for #1 MUFE SKU UHD Liquid Foundation
- Developed weekly competitive analyses on digital content, new products launches and campaigns shared with all cross-functional teams
- Compiled extensive recaps after new product launches
- Executed sampling initiatives to recruit new consumers
- Supported SVP of Marketing
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Advertising Account Manager AssistantPublicis Conseil
- Paris, FranceInternship
Participated in the development and production of press, TV and digital campaigns for Ultra Doux : Hair care, Body care & Shower care
- Garnier Worldwide conference preparation
- Coordination between creative teams in-house and external providers
- Daily follow-up between the agency and the DMI (Direction Marketing International) Garnier
- Follow-up of press, TV and digital projects
- Monitoring of video projects: editing, recording, post-production
- Monitoring of digital projects: strategy and social media assets
- Competitive review & analysis Offline & Online: drafting of recommandations for the client
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Skills
- Account Management
- English
- French
- Arabic
- Cosmetics
- CRM Campaigns
- Digital/ Print
- TV Campaigns
- Marketing Strategy
- Digital Advertisement
Education
I
I
International Management & Marketing Masters DegreeIESEG School of Management
- Paris, France