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I'm a Social Media and Community Management specialist with 2+ years of experience as a Social Media Manager (for B2C Brands). I help brands out with their online presence & reaching out to their target audience in new and innovative ways. In an industry which is constantly changing, I help brands stay current and relevant, while still sending out their message to audiences. I aspire to work in the digital space along with a creative team to help brands reach their full online potential. Apart from Social Media Marketing, I'm extremely passionate about the performing arts. Currently a chorister with London Contemporary Voices! I would love to connect with Brands that are looking for help managing their online presence as well as Agencies that are looking out for a Social Media and Community Manager. Specialties : Social Media Marketing, Community Management, Social Media Strategy, Customer Response Management, Campaign Management & Analysis, Business Development, Facebook, Twitter, Instagram, Blogging.
Reporting directly to the Associate Director of PR & Social Media. Content Creation & Planning : Creating content calendars for clients based on the social media strategy created for the year. Community Management : Regularly posting engaging content. Monitoring, moderation and drafting responses for engagement (comments / reviews / complaints / questions) Client Services : Regular contact with clients over email, phone and monthly meetings as well as liaising with their Customer Services departments. Reporting & Analysis : Google Analytics, Facebook Analytics, Twitter Analytics and using other tools to report the performance of a brand. Listening : Using social media monitoring tools like Sysomos to gather information about a brand on Social Media and other platforms. Tools used : Sysomos (Listening and reporting), Conversocial (community management), Sprinklr (community management) GroupHigh (blogger lists and contact). New Business : helping with the pitching process for various new projects and clients. Carrying out social listening for how the brand and it’s competitors are currently performing and creating social media strategies suitable for the brand. Clients : Chivas Regal (Global & UK), Cargiant, Vanish, Ballantines (Global), Castello cheese, Well Pharmacy, Penny for London, Mateus.
Oxjam Chiswick is part of OXFAM's National Music Festival - this year there are 56 towns and cities throughout the UK. Each Oxjam holds a series of events culminating in a ONE DAY multi-venue, multi-band festival with the aim of raising money for Oxfam and the great work that they do. The role includes : Managing Oxjam Chiswick on all Social Media Platforms. Creating a Digital Strategy for the days leading up to the festival. Creating engaging content relevant to Oxjam 2014 and driving traffic towards Ticket Sales.
? Digital Strategy : Creating a digital strategy and advising the client on using digital platforms suited for their brand. Ensuring my clients are correctly represented on all their digital properties. ? Team Management : Co-ordinating with my subordinates as well as the Designers, Developers and the Client to make sure the work sent out is top notch and timely. ? Content Creation : Creating an outlined content strategies for the client and updating it every quarter. Making sure the content is engaging, tailor-made for the brand’s target audience & along the lines of the brand’s guidelines. ? Client Servicing : Being in constant contact with the client and making sure everything is well co-ordinated. ? Campaign (Ideation, Creation and Execution) : Regularly creating campaigns for the clients in order to improve engagement. ? Analytics : Analysed campaign execution successfulness while looking at client satisfaction, marketing metrics and user engagement data. Creating monthly reports and quarterly presentation on the status of my clients ? Creatives : Visualizing any artwork that has to be created for my clients (Updates, Posters, Standees, etc). ? Business Development : Creating pitch presentations and strategies while pitching to new clients. Industry Experience in the following Sectors : Food & Beverage Fashion & Lifestyle Interior Design
Projects : • Radio : Created a Business Plan for a new Radio Station, including marketing, PR, Finance, structure, creation of promos and a Snippet of a Radio Show. • Marketing & Management : Created a Business Plan, Marketing strategy and a 360° advertising campaign for Natural’s Ice Cream to expand to Singapore. • Media Planning & Buying : Developed a complete Media Planning and Buying strategy for Idea 3G Advertising Campaign on Television. • Branding & Design : Created and Designed a completely New Brand Identity for a Cupcake Store, including creation of Logo, Stationary, Packaging, Website Design, Advertisements, etc. • Market Research : Conducted an extensive survey on the effect of Digital Media on relationships today.