Contemporary digital media requires a new visual language that would expand the appeal of cultural production beyond the device and into the broader realm of media ecology. Having done a variety of work for a number of international clients and with a career path that led him though world’s cultural capitals like Moscow, Dubai, Istanbul and London, Zhenia is now looking for new opportunities that will allow to develop a unique approach to address the global audience. While recognizing the present-day requirement for mobile, tablet and desktop-ready designs, he sees the current state of media as a fluid state of becoming. Having gained a unique skillset throughout his experience with book and magazine publishing, Zhenia has turned his attention to digital media in 2009 and has been working as a data visualisation designer ever since. He approaches critically both citizen journalism, - the potentiality of user-generated content for breaking the mass media’s long-established monopoly on representation of reality, - as well as capital-driven corporate statistics. Instead, he proposes to employ data to create narratives that are comprehensible, compelling and relevant within today's porous and multi-faceted medial discourse. Zhenia’s sees his potential employment as an important point of connection between his multiple skills as a journalist, designer and researcher. His aims are therefore to learn, explore and champion an emotional, deeply personal, while at the same time tacitly political way of thinking and telling stories through and with cutting edge technology.Locked Pro Plan feature
While employed at Graphic, a London-based specialist data visualisation agency, Zhenia continued pursuing his data visualisation ambition sparked at The Guardian. He proceeded with developing his bespoke style of employing data for storytelling and produced a variety of infographic work, including mobile first and desktop interactive applications, informational social media content, illustration and iconography for clients like TNS, Adobe, London First, Colgate, Unilever, gov.uk and Royal Society of Chemists among others.
While living and working in London Zhenia did freelance data visualisation work for Contently, a New York-based agency specialized in contemporary storytelling for international brands. While working with them, he has delivered mobile, desktop and print static infographics for clients like IBM Watson, NBC Universal, BBH and BBVA.
Zhenia’s time at The Guardian instructed him a lot on his approach to visual storytelling. While working there, he was engaged with conceptualisation and delivery of various data visualisation work, including but not limited to: static infographics, mobile-first interfaces, interactive dashboards, illustrations and iconography. The department Zhenia was working in was involved with The Guardian Website projects as well as third party clients, such as Lloyds of London, Ofsted, Accenture, Google and others. One of the self-initiated infographic projects, 39 Stats: Charting Hitchcock Obsessions (http://www.evasilev.com/index/#/hitchcock/) produced by Zhenia in collaboration with the author Adam Frost was awarded Silver at London's Information is Beautiful award in 2013. Besides The Guardian, the Hitchcock project was also later featured on Slate, FastCo:Design and Understanding the World: The Atlas of Infographics by Taschen.
Having moved to London to do his MA in Communication Design, Zhenia kept on working as a freelance designer. During this period, he had delivered a variety of digital data visualisations, web design and illustration projects to clients like Oxford University Press, Sony, Computer Arts and Fox. Throughout this years, Zhenia also did remote freelance illustration for Russia’s major information agency, RIA Novosti.
Zhenia gained his initial experience as print designer in Moscow, Russia where he worked and studied after finishing his BA Journalism degree in St.Petersburg State University. In Moscow, Zhenia was lucky enough to work with some of Russia's major book publishing houses, as well as for the Russian franchises of magazines like Time Out, Grazia and Newsweek. At this stage of his career he also undertook work trips to Dubai, AE and Istanbul, TR, where he was also busy with magazine and other design work for print.
This two-year low-residency and research-based MA program has provided the space for reflection and production that has taken Zhenia’s visual storytelling work into a new and yet to be explored directions, such as theoretical writing, video work and performativity. Time spent in the Netherlands allowed him to focus on a more instructed approach to projects and was indispensable for initiating his personal research around the involvement of the individual within the context of digital networked media that Zhenia now carries across into his professional design practice.
During his time at Kingston, Zhenia has acquired hands-on skills on illustrative and creative writing techniques. While the course itself was more focused around some more traditional trajectories like illustrations for children's books, graphic novels and editorial content, the program has helped him shape up the approach to storytelling for different audiences and develop methodology for successfully carrying the messages across the multitude of contemporary media.
This year-long evening course in magazine design that Zhenia took after five years of working in publishing had helped him to switch to employment in mass media. With background in journalism, Zhenia has always felt more comfortable working around journalists and within news media organisations.
A Russian five-year specialist study in Journalism (translated differently as BA or MA in Bologna educational model) was formative for Zhenia’s writing and communication skills. While he successfully graduated with a thesis on Internet semiotics, his study never resulted in a journalism career. Instead, Zhenia has followed his passion for visual storytelling and started working as a graphic designer immediately after finishing the course.