Женя Аксютин

Strategic planner

Level
Senior
Location
Moscow, Russia
Availability
Locked Pro Plan feature
Professions
-

Skills

  • Communication
  • Advertising Sales
  • Ad Strategy
  • Busines Strategy
  • Team Leadership
  • Brand Creative Strategy
  • Media Campaigns
  • Advertising
  • Analytic Skills
  • Marketing

Companies I’ve worked with

  • M

    MEC

    • Instinct

      Instinct

      • Design

    Work history

    Currently

    Senior Strategic lead

    MEC

    Jun 2017
    • Moscow, Russia
    • Full Time
    • Responsibilities: full strategic supervision & guidance of key clients

    2017

    Senior Brand engagement supervisor

    PepsiCo

    Jun 2016 - May 2017
    • Moscow, Russia
    • Full Time
    • Responsibilities: - Define and develop digital presence of dairy brands (Domik v derevne, chudo-detki, Chudo, Imunele, BioMax); - Educate brand’s team about benefits and opportunities of different digital channels; - Digital media budgets expansion; CIS supervision & consultancy; collaboration and management of digital & media agencies; Achievements: Digital budgets expansion from 3-5% to 10-15% of A&M. The most successful campaign with Viber sticker packs (2,7 mln downloads); first time test & learn with data driven media approach; mobile first content-focused promo campaigns.

    2016

    Strategic planner / Senior Strategic planner

    MEC

    Jan 2015 - Jun 2016
    • Moscow, Russia
    • Freelance
    • Responsibilities: - Media strategies development - Trend watching (economy, consumer, key categories, media); media strategy development (full cycle), - Strategic supervision & consultancy; - Special analytical and measurement projects (sponsorship, digital ROI from image campaigns); - Expertise sharing and education of media planners’ groups; - - Ideation supervision Achievements: strategist of the year in MEC/GroupM

    2014

    Junior Strategic planner / Digital strategic planner

    Instinct

    Apr 2012 - Dec 2014
    • Moscow, Russia
    • Full Time
    • Responsibilities: - Consumer behavior research, consumer insights mining in digital; - Pre-campaign forecasts and post-campaign analysis in digital channel; development of creative briefs (both ATL and digital); - Strategic supervision of the project (idea generation; production; launch); - Communication strategy development - Development of tactical implementation approach for ‘digital only’ activities. Achievements: The youngest participant of BBDO university course for seniors: ‘Strategic excellence planning’

    2012

    Market analyst

    Defa Interactiv

    Jul 2011 - Apr 2012
    • Moscow, Russia
    • Full Time
    • Responsibilities: - Qualitative and desk research (market assessment, business process analysis, insight mining etc.); - Digital competitive reviews; - Development of digital strategies (presence and activities); managing idea generation process.

    Education

    2011

    Master

    Russian State University for the Humanities

    Sep 2006 - May 2011
    • Moscow, Russia
    • Faculty of Management, Major: Marketing