Responsibilities: full strategic supervision & guidance of key clients
Responsibilities: - Define and develop digital presence of dairy brands (Domik v derevne, chudo-detki, Chudo, Imunele, BioMax); - Educate brand’s team about benefits and opportunities of different digital channels; - Digital media budgets expansion; CIS supervision & consultancy; collaboration and management of digital & media agencies; Achievements: Digital budgets expansion from 3-5% to 10-15% of A&M. The most successful campaign with Viber sticker packs (2,7 mln downloads); first time test & learn with data driven media approach; mobile first content-focused promo campaigns.
Responsibilities: - Media strategies development - Trend watching (economy, consumer, key categories, media); media strategy development (full cycle), - Strategic supervision & consultancy; - Special analytical and measurement projects (sponsorship, digital ROI from image campaigns); - Expertise sharing and education of media planners’ groups; - - Ideation supervision Achievements: strategist of the year in MEC/GroupM
Responsibilities: - Consumer behavior research, consumer insights mining in digital; - Pre-campaign forecasts and post-campaign analysis in digital channel; development of creative briefs (both ATL and digital); - Strategic supervision of the project (idea generation; production; launch); - Communication strategy development - Development of tactical implementation approach for ‘digital only’ activities. Achievements: The youngest participant of BBDO university course for seniors: ‘Strategic excellence planning’
Responsibilities: - Qualitative and desk research (market assessment, business process analysis, insight mining etc.); - Digital competitive reviews; - Development of digital strategies (presence and activities); managing idea generation process.
Faculty of Management, Major: Marketing