Work history
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Visual Executive OfficerEMILIE HEATHE
- New York, United StatesFull Time
Visual Executive Officer
· Launched EMILIE HEATHE Beauty and the brand’s first product (5 SKUs) within 24-month time frame.
· Led creative, research and visual operations to establish brand identity and execute digital media activations.
· Creative direction, copywriting, and implementation of marketing materials, email campaigns, direct marketing assets and photoshoot pitch concepts.
· Managed creative partnerships, collaborations and events conceptualization, strategy and production with agencies, artists, publications, and locations.
Product Innovation & Business Development Manager
· Established the brand’s ingredient-conscious products focus through performing detailed research of global and parallel industry trends.
· Led product development projects by attending domestic and international trade shows to establish vendor/supplier relationships and discover innovative formulas and packaging.
· Successfully kept to product launch timeline by prioritizing clear communications with each vendor and supplier involved and by utilizing creative strategies to mitigate delays in delivery.
· Aided in the growth of the business by recruiting motivated colleagues and interns and by leveraging network to expand brand profile and outreach.
Skills
- Creative Direction
- Marketing
- Marketing Strategy
- Strategy
- Product Development
- Product Innovation
- Production
- Microsoft Excel
- Digital Marketing
- Music
Education
Master of Business Administration (M.B.A.)University of Cambridge
Cambridge, United Kingdom
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Bachelor of Arts (BA) Brown University
- Providence, United States
Concentrated in Human Biology Brain and Behavior