About me
Hi! My name is Lin Zi and I'm a art director/graphic designer with 6 years experience on Advertising and Branding agency.
My strength are idea development and design execution, I am full of ideas and happy to push boundaries and get creative ideas work. Now I’m open for a new opportunity that could maximise the use of my strength on both advertising and branding experience.
Work history
Art Director & Graphic Designer
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After 3 years, I changed to branding agency because I believe branding is an essential skill for creating persuasive ideas. I worked closely with strategist and marketing team of client side, we developed key visuals and campaigns based on retail marketing research. As an art director, I designed identity, package and any promotional graphics to support such as:
- Logo and identity manual
- Create design system
- Art direction of key visuals and advertorial
- POS and Shelf Display
- Large scale format shelf
- Promotional packages such as seasonal and bundle packs
- Advertorial
- in-store Posters
Studio Designer
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I worked for Wieden + Kennedy Tokyo as a studio designer. I was part of the creative team and report to art directors, responsible for design graphic works and visualisation of ideas for ad campaign. Works include:
- Presentation design (layout, info-graphics and comps)
- Campaign adaptations
- Design for print + web
- Large scale production OOH, bus wrap and outdoor ad boards
- TVC end-roll design
Skills
- Packaging
- Advertising
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Design
- Brand Identity
- Illustration
- Logo Design
- Illustrator
- Indesign
- Photoshop
Education
Graphic Design Major
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My major was Graphic Design and it covered wide range of designs: Identity, Typography, package and concept development.