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Hi! My name is Lin Zi and I'm a art director/graphic designer with 6 years experience on Advertising and Branding agency. My strength are idea development and design execution, I am full of ideas and happy to push boundaries and get creative ideas work. Now I’m open for a new opportunity that could maximise the use of my strength on both advertising and branding experience.
After 3 years, I changed to branding agency because I believe branding is an essential skill for creating persuasive ideas. I worked closely with strategist and marketing team of client side, we developed key visuals and campaigns based on retail marketing research. As an art director, I designed identity, package and any promotional graphics to support such as: - Logo and identity manual - Create design system - Art direction of key visuals and advertorial - POS and Shelf Display - Large scale format shelf - Promotional packages such as seasonal and bundle packs - Advertorial - in-store Posters
I worked for Wieden + Kennedy Tokyo as a studio designer. I was part of the creative team and report to art directors, responsible for design graphic works and visualisation of ideas for ad campaign. Works include: - Presentation design (layout, info-graphics and comps) - Campaign adaptations - Design for print + web - Large scale production OOH, bus wrap and outdoor ad boards - TVC end-roll design
My major was Graphic Design and it covered wide range of designs: Identity, Typography, package and concept development.