About me
Born and raised in the land of spices and mint tea, aka Morocco, with Canadian and Vietnamese roots, I am a highly motivated, multilingual digital marketer and data analyst with demonstrated expertise in content creation.
Ever since I was a little kid, social media and technologies have been my passion. I still remember sitting in front of my PC, spending the night chatting on MSN and playing RPG games. Throughout middle and high school, while studying my scientific baccalaureate, I started developing a passion for music, especially singing, writing and composing.
I left Morocco at 18 to pursue a bachelor in Business Administration in Paris, not only for the endless job opportunities it would provide me with but also for the fundamental skills I would gain. Since then, social networks widely developed and became instrumental for creators such as myself. Consequently, my passion for social networks deepened and I decided to further my education in London, where I graduated with a Master of Science in Digital Marketing & Analytics; I’m a digital junkie.
However, acquiring a solid background in business was not enough; I yearned to learn something different. As a matter of fact, creative challenges are a constant source of excitement and an important component of my day-to-day life. Then it happened: I graduated from Abbey Road Studios with an Advanced Diploma in Sound Engineering and Music Production.
I am an outgoing person, who sees the little details that make the big picture. My peers know me as a highly creative person with a strong work ethic who can always be trusted to come up with a new approach. I am a good listener and I try not to impose my ideas on others. Rather, I spend a time understanding them before suggesting ideas. I work well alone but I’m at my best collaborating with others.
I am always interested in getting out of my comfort zone and meeting interesting creative folks. In my free time, I take pride in doing a little bit of everything. I enjoy making making music, creating content and managing a social media account where I build an experience for thousands of fans. All pursuits challenge so many aspect of the intellect: creativity, organisation, problem solving. I have a never ending thirst to create beautiful, powerful content and to share it with the world.
Currently, I am seeking opportunities in the entertainment or media industry that will allow me to develop my pre-existing skills and to flourish as a professional. Feel free to reach out if you have any such opportunities or want to ask any question you may have.
Work history
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EntrepreneurYaala Entertainment
United KingdomFreelance
I am in charge of Yaala Entertainment, a record label mainly working towards the development of an Artist. I raised 40 000£ through investors to invest in a professional studio, equipment and marketing.
Content Creation:
• Songwriting
• Music Production
• Mixing and Mastering
• Photography and Videography
• Photo and Video production & post production
• Album artwork design
• Social media template design
• Single releases (+ 2.5 million streams all platforms combined)
• Organisation of Live gigs
Social Media Marketing:
• Completed a competitive industry analysis of existing digital strategies used by competitors
• Formulate marketing strategy and develop marketing plan to increase engagement and retention rate.
• Branding and Identity
• Creative thinking for online campaigns and regular communications
• Omni-Channel Marketing Campaigns through Facebook, Instagram and Google Ads to increase engagement and followers.
• Strategic & Tactical Planning & Execution
• Monitoring and tracking growth across social channels through tools such as Google Analytics, and Facebook insights to retarget customers and increase overall results.
• Actively monitoring and engaging audiences across social platforms (responding to comments, monitoring trending topics, community management…)
• Website Design & Development
• Search Engine Optimization (SEO)
• Email Marketing
• Contact list of bloggers, magazines, playlists curators and social influencers, in the music and entertainment industry (+ 3000 contacts)
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Assistant Web DesignerRahal Maitre Traiteur
- MoroccoInternship
I mainly assisted in optimising the website and creating marketing material for the company such as flyers, photographies and videos.
• Photographing & editing product images for the company website
• Website Design, Development & Update
• Website maintenance
• Website Search Engine Optimization (SEO)
• Editing & producing visual content for social media outlets
• Assisting during events
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Skills
- Sound Mixer
- Social Media Advertising
- Analytics
- Digital Marketing
- Photoshop
- Final Cut Pro
- Advertising
- Social Media Management
- SEO
- Web Design
Education
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Advanced Diploma in Music Production and Sound EngineeringAbbey Road Institute
- London, United Kingdom
Large Format Studio Operation
• Advanced Studio Consoles (Neve, SSL)
• Practical Recording & Mixing Workshops
Production and Music Theory:
• Production Techniques – EQ / Dynamics / Effects
• Session Planning / Procedures
• Music Theory
• Arranging / Orchestration
Audio Engineering Principles:
• Sound Theory
• Decibels
• Metering
• Basic Electronics
• Analogue Audio
• Digital Audio
• Interconnectivity / Calibration
• Synthesis
• Sampling
• Acoustics
• Film Sound, Production Sound, Post Production
• Film Music, Sound Aesthetics
• Live Sound
Audio Engineering Tools:
• EQ
• Dynamic Range Processing
• Effects Processing
• Cabling and Wiring
• Mixing Consoles
• Studio Consoles
• Microphones
• Stereo Microphone Techniques
• Loudspeakers
• Amplifiers
• Outboard Processing Workshop
• Music Programming Languages
• Alignment / Pitch Correction Tools
• Remixing
• Restoration Tools
• Mastering Tools
Digital Audio Workstations
• Pro Tools
• Logic Pro
• Ableton Live
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MSc Digital Marketing and AnalyticsRegent's University London
- London, United Kingdom
- The evolution of Digital Marketing
- Research Methods
- IT and consumer trends
- Integrated Digital Marketing Communications & Analytics
- Web Marketing & Analytics
- Digital Marketing and Data Analytics
- Social Media Marketing & Analytics
Dissertation: The impact of modern technologies on the music industry (First class Honours)
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