Ziyaeddin Özel

SEO Consultant


  • Google Analytics
  • Problem Solving
  • SEO
  • Strategic Planning
  • Communications
  • Adwords
  • Webmaster Tools

Work history


SEO Consultant


Mar 2014
  • Working at Turkey's top performance marketing agency as an SEO Consultant. • Doing competitor, technical, content and backlink audits. • Planning roadmaps to ensure achieving client's KPIs. • Preparing periodic reports to show organic traffic and revenue performance. • Creating link building projects. • Coordinating with client's IT team/agency for technical improvements. I worked for clients like: • Turkish Airlines (Global Airlines Firm - www.turkishairlines.com ) • Sahibinden (Most visited website of Turkey - www.sahibinden.com ) • Kariyer.net (Best jobs website - www.kariyer.net ) • Bonus (Top credit card company - www.bonus.com.tr ) • Fanatik (Top sports news publisher - www.fanatik.com.tr ) • Hepsiburada (Leading e-commerce website of Turkey – www.hepsiburada.com ) • Kliksa (One of the top e-commerce websites - www.kliksa.com ) • Gittigidiyor (eBay Turkey - www.gittigidiyor.com ) • Etstur (Top travel firm - www.etstur.com )


Digital Marketing Expert


May 2013 - Mar 2014
  • Worked at Turkey's leading travel firm as Digital Marketing Specialist within the Digital Marketing department. I'm responsible for: • Managing e-mail marketing campaigns & CRM integrations • Supervising SEM campaigns of the SEM agency • Creating and optimizing Facebook ads • Implementation and optimisation of retargeting ads like Criteo • Establishing KPIs to measure effectiveness of digital marketing activities • Conducting A/B tests to increase conversion rates • SEO improvements throughout websites • Managing display marketing ads with agencies • Web analyitcs monitoring, analyzing and reporting • Exploring new advertising models and partnerships Websites: • www.etstur.com • www.didimtur.com • www.ekotatil.com • www.gstravel.org • www.ucuzabilet.com • www.voyagehotel.com • www.maxxroyal.com • www.otelpuan.com • www.jetset.com.tr • www.balayimjetset.com • www.letsgodergi.com


Web Analyst

Nexum Bo?aziçi

Apr 2012 - May 2013
  • I worked at one of the best digital agencies as a Web Analyst and SEO Specialist; providing consultancy on web analytics and search engine optimization to clients. I also handled a few Adwords accounts. I held company-wide web analytics and SEO training sessions. On projects that I provide web analytics consultancy my responsibilities are: • Identifying business objectives, goals and KPIs for websites. • Discovering actionable insights by analyzing website traffic. • Preparing periodical reports. • Advanced tracking implementations. • Conducting A/B and multivariate tests to improve conversion rates. • Creating custom dashboards fit for client. • Preparing project plans and documents. On projects that I provide SEO consultancy my responsibilities are: • Analyzing current state of websites. • Keywords research and analysis. • Setting up inbound and internal linking strategies. • Improving on-page ranking factors. • Preparing periodical reports. • Keeping track of up-to-date SEO news and trends. Websites: • www.sony.co.uk • www.bosch-home.com/tr/ • www.siemens-home.com/tr/? • www.profilo.com.tr • www.desa.com.tr • www.ykemeklilik.com.tr • www.loft.com.tr • www.colyaklayasamak.com.tr


SEO Specialist

Medyatek Bili?im

May 2008 - Aug 2011
  • Medyatek Bilisim was an agency that provided SEO consultancy and SEO services like link building, content creation and building micro sites. Our main customer was one of the top electronic retailers of Turkey, Istanbul Bilisim. My main responsibilities were implementing technical optimisations, content creation for products and link building through directory listings and article marketing for microsites as well as main websites. • www.istanbulbilisim.com.tr • 15+ microsites



Business Administration

Marmara University

Aug 2006 - Nov 2015
  • Dropped out