ZOE JENKIN

Marketing Manager & Brand Strategist

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  • LocationUnited Kingdom

About me

 

Savvy, ambitious and creative Marketing Manager & Brand Strategist, working cross-functionally across brand, social, digital, influencer networking, media, interactive and visual content, communication and partnerships. Over 6 years experience within fashion, lifestyle and collaborative projects, developing creatively led brand strategies, extending campaign reach, engagement, acquisition and awareness, whilst applying an inspired approach to integrated and optimised brand property. Forward thinking within the ever changing digital media landscape, enabling and adhering to brand guidelines and core values, whilst remaining directional, innovative and strategic throughout content and consumer activations. I founded online fashion hub ‘As You Are’, managing 10+ freelance contributors worldwide, generating audience appropriate on-brand content. This allows me to remain culturally, digitally and trend aware whilst also maintaining an up-to-date network of the next generation of creative influencers.

Skills

 

  • Fashion
  • Digital Media
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Project Management
  • Communications
  • Creative Thinking
  • Content Creation
  • Event Magagement
  • Ideas Development
  • Influencer Outreach
  • Strategic Creative Vision
  • Social Media Content Management
  • Fashion Lifestyle

Work history

Currently

VIP Director & Special Projects

HPR

Jan 2016
  • - Developing and managing media strategies, content creation, integrated experiential and brand partnership activations across all agency clients - Enhancing the digital output and influencer promotional activity for all the agency’s clients with unique, engaging and directional activity - Implementing direction across the team, on all client digital, social, experiential and VIP strategies - Develop, maintain and deepen new and existing relationships with brands, labels, creatives, key press, media, VIP and influencer contacts - Establish, secure and manage VIP, celebrity and influencer partnerships, ambassador programmes and activations for all current and new clients

2015

Freelance Account Marketing Manager

Exposure

Feb 2015 - Dec 2015

2015

Marketing Manager

Goodhood

Feb 2014 - Feb 2015

2014

Marketing & Content Executive

Oki-ni

Jan 2012 - Jan 2014

Education

2010

Fashion Promotion Branding

University of Central Lancashire

Aug 2006 - Apr 2010
  • Passed with First Class Honours