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Savvy, ambitious and creative Marketing Manager & Brand Strategist, working cross-functionally across brand, social, digital, influencer networking, media, interactive and visual content, communication and partnerships. Over 6 years experience within fashion, lifestyle and collaborative projects, developing creatively led brand strategies, extending campaign reach, engagement, acquisition and awareness, whilst applying an inspired approach to integrated and optimised brand property. Forward thinking within the ever changing digital media landscape, enabling and adhering to brand guidelines and core values, whilst remaining directional, innovative and strategic throughout content and consumer activations. I founded online fashion hub ‘As You Are’, managing 10+ freelance contributors worldwide, generating audience appropriate on-brand content. This allows me to remain culturally, digitally and trend aware whilst also maintaining an up-to-date network of the next generation of creative influencers.
- Developing and managing media strategies, content creation, integrated experiential and brand partnership activations across all agency clients - Enhancing the digital output and influencer promotional activity for all the agency’s clients with unique, engaging and directional activity - Implementing direction across the team, on all client digital, social, experiential and VIP strategies - Develop, maintain and deepen new and existing relationships with brands, labels, creatives, key press, media, VIP and influencer contacts - Establish, secure and manage VIP, celebrity and influencer partnerships, ambassador programmes and activations for all current and new clients
Passed with First Class Honours