Zoë Miranda

Social content lead

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Social content lead

About me

Highly motivated self-starter with an international career portfolio of award winning community-based projects; whose growing success has been attributed to excellent social strategy planning, communications, social networking and data analysis. Versed in digital PR, with the creative flair and in-depth industry expertise to being ideas to life, take words of the page and deliver multi-channel strategic plans to drive brand development, customer acquisition, engagement and ROI. Dedicated leader with a solid background in the beneficial use of social media and digital marketing, outreach strategies, website management and new business. Passion for community development, cultural diversity, photography, writing, fashion, international travel, and continuous learning.

Skills

  • Social Content Strategy
  • B2C Copywriting
  • Team Management
  • Social Media
  • Brand Content
  • Digital Branding
  • Consumer Trends
  • Digital Expertise
  • Content Creation
  • New Business

People I’ve worked with

Companies I’ve worked with

  • 1000heads

    1000heads

    • Marketing & PR
  • Unilever

    Unilever

    • Education & Research
  • 360i Europe

    360i Europe

    • Advertising
  • Diageo

    Diageo

    • Marketing & PR

Work history

Currently

Head of Social Marketing

Manning Gottlieb OMD

Jan 2019
  • London, United Kingdom
  • Full Time

Currently

Associate Social Director

360i Europe

Mar 2017
  • London, United Kingdom
  • Full Time
  • • Mentoring and managing the social team made up of community execs/managers, content execs/managers and an influencer manager • Member of the Dentsu Aegis Network Social Steering Group • Social lead on key agency accounts including: TSB, IKEA, Lidl, Enterprise and Burger King • Accountable for all social outputs across both content and social reporting for all applicable accounts across the agency (not limited to examples above) • Managing the influencer manager with a view of recruitment and strategy • Leading social strategy and working with cross agency teams to achieve best in class results for clients with a view on insights and briefings • Upselling social innovation/content strategy and spotting opportunities to grow accounts • Managing budgets and recruitment for the department • Planning and leading social workshops including: tone of voice, content strategy and platform updates • Key achievements: First to test Facebook Live and Facebook AR on behalf of clients across the UK

2019

Global Chief Content Officer, All Things Hair

Unilever

Mar 2018 - Jan 2019
  • London, United Kingdom
  • Full Time
  • • Global lead on creative direction and content strategy across nine markets; from concept to execution. • Leading all on all processes and ways of working (e.g editorial & publishing process, asset production and optimisation processes.) • Managing a team internationally including editorial, social, SEO, influencer, studio teams and producers. • Mentoring a team of Chief Content Officers and writers • Accountable for the output of studio assets in three studios – UK, Indonesia and Brazil • Advising and working with web development and UX teams

2017

Senior Content Strategist

Mediablaze

Oct 2016 - Mar 2017
  • London, United Kingdom
  • Full Time
  • • Reporting to Strategy Director/Co-founder • Managing freelance strategists • Lead on global content strategies for new business and campaigns from concept to completion • Creating optimised strategy within budget and ensuring financial viability for agency and client • Collaborating and briefing all departments within the agency including: editorial, production, web development and design • Liaising and managing relationships with third party suppliers and freelance creative teams • Monitoring latest news and developments within industry and across all social platforms and formats • Creating reports and insights using various social listening tools such as crimson hexagon • Creating and sourcing influencer campaigns and managing talent • Clients include: Google, Speedo, Timberland, Shiseido and RNIB

2016

Head of Social and Content

thortful

Oct 2015 - Oct 2016
  • London, United Kingdom
  • Full Time
  • • Lead the social and marketing team with a view to brand growth and ROI. Team included Paid Social, Marketing, Digital Marketing, Social Media Manager, Corporate Partnerships and designers • Created and implemented social strategy including branding to establish thortful across social • Collaborated with bank of international creatives to implement marketing and promotion for brand awareness of both the brand and their work • Optimised social media profiles and online presence for brands and creatives via listening tools, trend research and strategies. • Acquired new creatives and ambassadors through social listening and influencer outreach • Lead creative campaigns for key occasions incl. April Fools, Valentines Day, Father’s Day and Mother’s Day etc. • Ensuring continually optimized campaigns to ensure content was inclusive to both customers and creatives

2015

Community Director

1000heads

Oct 2013 - Oct 2015
  • London, United Kingdom
  • Full Time
  • • Lead on creative strategy and ideation across B2C and B2B clients including: Currys PC World, Benefit, Microsoft, Lebara, RS Components, Fresh and Mitchum. Key community lead on Microsoft and Currys PC World accounts concentrating on brand growth and further opportunities • Developing and managing a team of community managers and executives to achieve best in class results • Overseeing and undertaking: copywriting, content creation, content calendars, reporting, data analysis and project management • Leading influencer strategy and advocacy campaigns • Developing ideas and strategies for promoting campaigns, product launches and events • Managing paid social and design budgets • Staying on top of trends and emerging platforms – responsible for sharing that with the rest of the agency and clients • Working on new business, brainstorms and pitches

2013

Head of B2C

immediate future

Mar 2012 - Oct 2013
  • Kingston upon Thames, United Kingdom
  • Full Time
  • • Lead on creative strategy and content production as well as project management for all B2C clients in the agency (Hotpoint, Indesit, Royal Mail, The Jockey Club, HoMedics, Sony Music) • Responsible for reaching engagement targets through unique creative concepts and strategic delivery across all social channels • Delivering insight reports using listening and analytic tools • Working with suppliers to deliver great campaigns • Trendspotting and sharing new ideas and topics • Tools used: GA, PS, CMS, Radian 6, PO.ST, Trello • Working on new business and pitches

2012

Senior Editor EMEA

Diageo

Apr 2011 - Mar 2012
  • London, United Kingdom
  • Freelance
  • • Head of social for key Diageo brands: Baileys, Pimms and Blossom Hill • Creating content calendars and social assets for use across Western Europe • Leading and advising the brand, agencies and in-country community managers. • Bringing new social initiatives to market with delivery of high engagement results • Maintaining events calendar • Working with global media agencies to deliver paid social targets • Responsible for launching Baileys Chocolat Luxe and Pimms Blackberry & Elderflower across Europe with great results superseding the Diageo email marketing average by 3x. BCL social campaign also recruited 14,000 FB fans in its first week of launch, and received over 790,000 likes on FB posts without any paid support. The Pimms Wimbledon post received 44,000 likes before paid support due to reactive planning

Education

2017

Nov 2017 - Nov 2017
  • London, United Kingdom
  • Cognitive Behavioural Therapy Diploma

2017

Nov 2017 - Nov 2017
  • London, United Kingdom
  • Life Coaching Diploma

2006

Bachelor of Arts (BA)

Sep 2003 - Sep 2006
  • London, United Kingdom
  • BA Journalism

Awards

2015

Best Community Development

Digital Impact Awards

  • Gold award for Best community development for Currys PC World