About me

I believe in the power of story and storytelling. It is the primary medium in which we communicate with each other. I work with a very inventive mindset, always try to add that extra level of story and creativity to any campaign, creative, piece of content or strategy that I work on. I am a keen photographer and videographer, skills that I always try to find a way to utilise when possible – usually when it comes to creating content for social channels. I work well as part of a team, and when necessary, lead one. I enjoy passing on the skills and knowledge I've acquired during my time in the social media industry.

QuestionsProjectsExperienceTeam

Projects credited in

• BMW 7 SERIES LAUNCHThe new 7 Series is the embodiment of BMW’s vision of luxury. The campaign celebrates the car’s state-of-the-art design and technology. This is ‘the most innovative car in its class’: luxury, turbo-charged with innovation. The Insight Celebrate BMW’s worldview that “the best way to predict the future, is to create it”. The Idea Luxury, by its definition, is an item or pleasure (comfort, control, status) that’s expensive and rarely obtained. To maintain that status, luxury should never stand still; otherwise today’s luxury will be tomorrow’s commodity. BMW 7 Series out-innovates the category’s status quo, and by doing so, is driving luxury forward. Innovation Films The seven social films focus on individual innovations, illuminating the pleasure that each yields as it provides turbo-charged luxury. Developed in partnership with Apple, our iAD allowed users to play with some of the 7 Series' key innovations through a simulated, interactive experience. OOH Strikingly bold, our OOH work illuminates that true luxury is greater than something skin deep. TVC The 60 second TVC established BMW’s progressive view of luxury with the message that ‘the best way to predict the future is to create it’, identifying key innovations that elevate it above the status quo. The Results 45,000 incremental visits to BMW showrooms.

Work history

Global Senior Social Media ManagerAMV BBDO
Aug 2020 - Feb 2020London, United KingdomFreelance
Creative DirectorAMV BBDO
Aug 2020 - Feb 2021Ilford, United KingdomFreelance

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Skills

• Advertising
• Film
• Marketing PR
• TV
• Visual Arts
• Art Direction
• Digital Content
• Project Management
• Digital Video
• Creative Direction
• Excel
• Office
• Photoshop
• Powerpoint
• Word