I believe in the power of story and storytelling. It is the primary medium in which we communicate with each other. I work with a very inventive mindset, always try to add that extra level of story and creativity to any campaign, creative, piece of content or strategy that I work on. I am a keen photographer and videographer, skills that I always try to find a way to utilise when possible – usually when it comes to creating content for social channels. I work well as part of a team, and when necessary, lead one. I enjoy passing on the skills and knowledge I've acquired during my time in the social media industry.