About me
Zuhur assists brands to credibly respond to and engage with culture.
Work history
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Cultural Researcher & StrategistFreelance
London, United KingdomFreelance
Expertise in global youth culture.
Strategy experience in creative ideation, brand identity, concept development, content production, cultural mapping, partnerships, experiential retail
Qualitative researcher with experience in ethnographic interviews, online communities, focus groups, moderation, workshops, micro/macro foresight, strategic research etc.
Previously worked with Adidas, H&M, The British Library, Harry's, Lush, M&C Saatchi world services and Brent Council.
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Performance PlannerGoodstuff Communications
- London, United KingdomFull Time
- Worked as part of the performance team focus on growth.
- Strategically coordinated a variety of integrated multi-medium campaigns.
- Translated quantitative insights to build accurate audience/customer
profiles.
- implemented competitor tracking tools.
- Rendered large post campaign datasets into stakeholder friendly strategy
and optimisation reports.
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Skills
- Research Design
- Research
- Brand Strategy
- Creative Strategies
- Insights
- Cultural
- Youth Marketing
- Market Research
- Forecasting
- Trend Forecasting
Education
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LawThe University of Law
- London, United Kingdom
-GDL
-LPC
-LLM in Intellectual Property Law
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BA HistoryUniversity College London (UCL)
- London, United Kingdom
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