Zuhur Mohamed
Available

Zuhur Mohamed

Cultural Insights + StrategyLondon, United Kingdom
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Pip Jamieson
Eugene Ekuban
Emma Hanson
Zuhur Mohamed
Available

Zuhur Mohamed

Cultural Insights + StrategyLondon, United Kingdom
About me
Zuhur assists brands to credibly respond to and engage with culture.
Projects credited in
  • British Library Unfinished Business Exhibition
    British Library Unfinished Business ExhibitionBritish Library Unfinished Business Exhibition
Work history
    F
    F
    Cultural Researcher & StrategistFreelance
    London, United KingdomFreelance
    Expertise in global youth culture. Strategy experience in creative ideation, brand identity, concept development, content production, cultural mapping, partnerships, experiential retail Qualitative researcher with experience in ethnographic interviews, online communities, focus groups, moderation, workshops, micro/macro foresight, strategic research etc. Previously worked with Adidas, H&M, The British Library, Harry's, Lush, M&C Saatchi world services and Brent Council.
    G
    G
    Performance PlannerGoodstuff Communications
     - London, United KingdomFull Time
    - Worked as part of the performance team focus on growth. - Strategically coordinated a variety of integrated multi-medium campaigns. - Translated quantitative insights to build accurate audience/customer profiles. - implemented competitor tracking tools. - Rendered large post campaign datasets into stakeholder friendly strategy and optimisation reports.
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Skills
  • Research Design
  • Research
  • Brand Strategy
  • Creative Strategies
  • Insights
  • Cultural
  • Youth Marketing
  • Market Research
  • Forecasting
  • Trend Forecasting
Education
    T
    T
    LawThe University of Law
     - London, United Kingdom
    -GDL -LPC -LLM in Intellectual Property Law
    U
    U
    BA HistoryUniversity College London (UCL)
     - London, United Kingdom
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