Description

THE JOB
This is an excellent opportunity for a marketing and insights professional to join the Ticketmaster Sport Marketing & Communications team at a thriving time for our business.
You’ll deliver the B2B brand and marketing strategy, manage all B2B marketing channels and execute campaigns for brand and marketing initiatives to support the Ticketmaster Sport business growth across our client and product portfolio. In conjunction with this, you’ll be responsible for gathering and sharing insights that will be used to inform decision making across the Ticketmaster Sport Sales Enablement team and help deliver valuable insights to support clients.
You will liaise with the Global Enterprise Marketing function and work with Ticketmaster Sport’s Designer to ensure that the Ticketmaster Sport Sales Enablement team and wider business are armed with compelling presentations, sales material and assets to support new business development and client success.
You will be digitally perceptive with a passion for content marketing and engaging with audiences via digital channels, whilst having an analytical mindset to interpret data and support the team and our clients to deliver efficiencies and results.
WHAT YOU WILL BE DOING
Deliver specific B2B marketing campaigns and initiatives across B2B channels to maximise the wealth of products and services to existing and potential clients throughout the UK, resulting in winning new business in a variety of genres, increasing product adoption and increasing our brand perception in the market.
Keep existing clients aware of product news through all B2B channels including website news pages, social channels and newsletter eshots.
Write content for the Ticketmaster B2B website to help increase reach, communicate key messages and generate leads.
Be the guardian of Ticketmaster Sport’s tone of voice for all internal and external communications.
Deliver the content strategy for the B2B LinkedIn and X channels to increase reach and engagement with existing clients, prospects and industry to generate leads and improve brand reputation.
Manage Ticketmaster Sport’s media partnerships.
Write creative and engaging digital and print marketing materials to help relate our products and services to the people and organisations that will benefit.
Deliver a programme of email activity focused on engagement and lead generation – expanding on current newsletter processes by being more targeted with specific products and services to specific categories of clients.
Manage and deliver a B2B event programme that we host.
Write engaging regional sales content for the Ticketmaster Sport Sales Enablement team to use for new business proposals, pitch documents and presentations and provide support where required.
Monitor competitor analysis across genres and ticketing platforms within the market providing insight and understanding that will inform and influence the work of the Ticketmaster Sport Sales Enablement team.
Carry out duties as directed by VP, Marketing & Communications.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
Solid experience in a marketing management position (agency or client).
Experience managing B2B marketing channels and content management systems including websites, LinkedIn and other social channels, preferably in an eCommerce environment.
Brand, content marketing and campaign management experience.
Experience in the creation of digital marketing assets.
Essential – strong creative, copywriting and proofing skills.
Campaign and data analysis skills with experience of integrated measurement tools with the ability to understand trends.
Working knowledge of Microsoft office packages to a competent standard including PowerPoint.
Strong working knowledge of Salesforce and CRM tools for data management and campaigns.
Experience of the ticketing/sports entertainment industry.
YOU (BEHAVIOURAL SKILLS)
Organised, self-motivated and capable of working to own initiative.
Enthusiastic, confident, and able to communicate at all levels.
Effective team player, ability to coordinate non-direct reports.
Good time management skills with the ability to plan/prioritise work demands. Excellent verbal and written communication skills.
Able to demonstrate creativity and innovation in a business context relevant to the role.
Additional European language skills are an advantage, including French or German or Greek or Spanish.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for live events and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.