Reporting to the Brand Communications Manager, this role will support the delivery of the Sainsbury’s external brand communications strategy, with a focus on brand and corporate responsibility & sustainability (CR&S) campaigns that ladder up to our brand proposition, Good food for all of us. This role also covers campaigns across Argos, Nectar and our new EV charging brand, Smart Charge.
The Brand team works closely with other members of the communications teams including Marketing to ensure all communications are aligned. You will also be required to build relationships with the CR&S and Agriculture teams and to ensure that you are across all activity and milestones happening across the business.
Supported by the Brand Communications Manager and Senior Brand Communications Manager, you will work closely with the Media Relations, Product PR, Internal Communications: Campaigns, Corporate Communications and Government Relations teams to ensure that all communications across the division are aligned, and to identify and address potential brand reputation issues.
Support the Brand Communications team in delivering campaigns and press releases on: Good food for all of us, Plan for Better sustainability news and updates, agricultural changes, community initiatives including our Nourish the Nation programme with Comic Relief, Argos and Sainsbury’s Christmas activity, Smart Charge EV charging and Nectar activity
Taking the lead and supporting on a variety of different projects
Write press releases, blogs and tweets to support our areas of work
Be a brand guardian ensuring communications is consistent across all PR assets
Support the team in asset creation – video, photography, infographics
Own the Brand Comms activity calendar
Help monitor press for creative ideas and industry insights and potential issues
This role requires working closely with other communications teams and our PR agency - relationship building is key!
You will need to develop strong relationships with relevant contacts at Sainsbury’s, Nectar, Argos and Smart Charge in Marketing, CR&S and Internal Communications
Understand digital and social media communications
You will be required to monitor and manage our @SainsburysNews social media channels, in collaboration with a representative from Corporate Communications and Product PR, looking out for any high profile tweets and comments and uploading regular campaign content
Generate and maintain excellent media relations, regularly meeting journalists to build relationships
Monitor issues related to your areas of the business and flag them as appropriate
PR and communications experience including digital and social media
Demonstrate an interest in sustainability
Understanding of different types of media and some media contacts / ability to build strong relationships quickly
Agency experience and/or experience of working with retail brands
Highly organised with excellent attention to detail
Excellent verbal and written communications skills
Ability to build strong relationships with internal and external stakeholders
Creative thinker and problem solver
Team player
Rigorous with strong attention to detail
Self-starter – highly motivated
Solutions orientated – positive and results-focused
Interest in the media, new media, and innovation in PR techniques