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CRM Executive - App | Cult BeautyTHG
10 days ago
  • LevelJunior
  • ProfessionsCRM Executive, Marketer, Digital Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.
We’re powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.
We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.
Who is Cult Beauty?
Well, we’re a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo — both in our industry and society.
Who you are:
We’re looking for a proactive and results-driven CRM Executive to support the Senior Loyalty Manager in delivering a successful growth strategy for the Cult Beauty mobile app. With a commercial and creative mind, you’ll work with multiple channels to encourage new downloads, drive app revenue, and deliver engaging push notifications & in-app messages. Responsible for the daily management of the app, this is a unique and exciting opportunity to join the CRM team during a key period of growth.
What you'll be doing:
Commercial Activities:
  • Support the Senior Loyalty Manager in executing the CRM Marketing Calendar to deliver app & push notification revenue targets
  • Work with Copy, Comms & Design to brief in assets that support app-specific moments and offers
  • Brief, build and send app exclusive BAU emails, welcome journey content and strategic workflows
  • Manage the end-to-end process for push notifications and in-app messages, including copy-writing, sign-off and reporting to drive optimisation and engagement
  • Maintain and develop app exclusive content via the Insiders page
  • Collaborate with Retail Media to support key NPD and new brand launches via the app, as well as app-exclusive competitions with our brand partners
  • Identify opportunities to promote app downloads and encourage push notification opt-ins across multiple channels
  • Build relationships with the wider THG team to activate elements of the app roadmap
  • Support the wider CRM team with daily email checks and scheduling
Reporting:
  • Daily reporting of app sessions, revenue, push notification performance and new downloads, drawing conclusions and actions from data
  • Focused reporting on push notification and in-app message performance to inform strategy
  • Present findings to the wider business both verbally and via email
  • Ongoing awareness of competitor activity
Required Skills:
  • Strong understanding of e-commerce marketing and the beauty industry
  • Digitally-minded with an innate understanding of mobile apps
  • Able to confidently draw conclusions and recommendations from data and results
  • Strong communication and presentation skills both written and verbally
  • Pro-active and able to show initiative
  • Proven ability to work quickly and effectively whilst keeping high standards
  • Great attention to detail
  • Excellent organisational skills
  • Retail Marketing experience would be advantageous
  • App experience preferred but not essential
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Skills Required

  • CRM
  • Ecommerce Marketing
  • Communication Skills

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