Description

Company Description:
The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.
Position Overview:
We have an exciting opportunity for a Global Ecommerce Content & SEO Manager to join our Global Ecommerce team here at our Head Office in South Shields. This role will be key to leading all content and technical SEO strategy across all global Barbour.com sites to ensure our customer experience and user journey is optimised and efficient as possible. This role will plan and implement the website SEO and content strategy to increase traffic, engagement and conversion across the business. You will work closely with a third-party agency to implement technical SEO best-practice to help ensure we continue to grow in organic search and will utilise analytics tools to analyse and provide insights to drive internal strategies.
Main Duties and Responsibilities:
Site Content
Plan content migration for a new website & manage the deployment of new content globally
Implement a global mobile-first website content strategy
Ensure the timely launch of all site content covering both campaign and product
Oversee creation of onsite content assets, aligning with global brand guidelines
Work alongside studio, brand and creative teams to ensure all website timelines are clearly communicated and planned for efficient campaign delivery
Oversee online content calendar in line with the overall commercial marketing calendar
Work with digital and brand colleagues to define Ecommerce best practice and future content
Ensure all produced content has relevant objectives: brand, sales or engagement and is subsequently tracked and measured
Collaborate with the global marketing team to create compelling and imaginative ways to translate campaign content to the web channel
SEO Management
Work closely with third parties and internal teams to build out SEO strategy and implement across all sites globally
Manage global SEO roadmap, taking ownership of technical, onsite and content SEO strategy for all markets
Take ownership of all SEO and Content reporting and internal keyword research
Keep up to date with industry and algorithmic changes and proactively make recommendations for updates to be made to improve site performance and ranking
Work closely with the PPC stakeholders to provide search synergies across both channels to optimise spend
On-site experience
Manage and maintain the Accessibility & usability across global sites in line with industry standard
Optimize website user design to increase engagement and drive conversion
Highlight cross channel UX issues and work alongside other teams, Product Manager and Global Ecomm Operations Manager to develop solutions
Oversee all UX design projects alongside the Global Ecomm Operations Manager
Skills and Experience:
Experience in utilizing GA4 to gain insights and drive recommendations and strategy.
Adobe Photoshop proficiency desirable but not essential
Experience using any e-Commerce platforms
A creative eye
Ability to manage relationships with numerous cross-functional stakeholders
Ability to adapt and act in a fast paced environment
Benefits:
Discretionary Company bonus scheme
Staff Discount
Staff Shop
Healthcare Cash Plan
25 days holiday as standard increasing with length of service plus bank holidays
Access to training and development activities to support your career development
Free onsite parking
Subsidised canteen
Operate hybrid & flexible working
4pm finish on a Friday
Wellbeing support
Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.