Description

Summary of company:
The Future Laboratory is one of the world’s most renowned futures consultancies.
We exist to help our clients make a better future happen for their businesses by providing them with the strategic foresight they need today to make secure decisions about their future prosperity. Our suite of products and services help clients to do three things:
Identify their needs and engage with their future customers or consumers
Build and future-proof brands
Identify and prioritise opportunities for innovating their products, services, experiences or work environment
The Future Laboratory is built on six core principles, or values, which define both the ethos of the business and the way we conduct ourselves as professionals: inspiring, enlightened, progressive, empowering, collaborative and fearless.
Key responsibilities:
Working with marketing, foresight and strategy teams to understand reporting and analytics requirements so that,
We can improve the internal intel on our customers and prospects and how to target them more effectively
Use these skills to uplift the data component and content for all client and member deliverables
Report back to the business on marketing campaigns, lead acquisition, channels performance, sales activity and web analytics, making recommendations on improvements and where to go next
Develop and maintain marketing intelligence content in the form of presentations, reports and dashboards to provide actionable insights that support data-driven decision-making across sales, marketing, customer success and members acquisition & retention
Ensure accuracy and optimisation of our internal tools and client intelligence software (Hubspot, Mixpanel, Google Analytics), particularly regarding the accuracy of the sales pipeline and customer/prospect information
Supporting the data transformation agenda moving  forward, utilising technology and analytical thinking to increase efficiencies across the business as a whole
The successful candidate will likewise be expected to use the above to help our editors improve retention, drive usage, and better understand how current members and prospective members are using LS:N Global
Drive the growth of our member database and elevate member engagement by collecting insights, constructing business cases, experimenting with various channels, reporting on business impact, and collaborating with stakeholders to optimise journeys and campaigns
Contribute to the oversight of performance marketing agency partnerships, ensuring success across diverse paid media channels (PPC, Google, LinkedIn), SEM, SEO and referral programmes
Accelerate revenue and customer acquisition by implementing market segmentation analysis and customer satisfaction measurements to ensure the team is focused on the most valuable target accounts and that comms are audience-appropriate
Measure ROI for online and offline marketing campaigns, including online and physical events
Evaluate and use third-party data – from a range of published, commissioned and supplied resources – supporting our foresight analysts and strategists to drive thinking and unlock insights for our clients and customers
This role is a multi-faceted one, so it is vital that the successful candidate is able to apply data insight skills across a marketing, content and external foresight function
Essential skills and experience:
3-5 years’ experience in a related role working with analysis and data management using tools including HubSpot, Salesforce, MixPanel or similar
Experience supporting marketing functions is essential
Strong data analytics/dashboard creation, with the appropriate familiarity with the tools and skills required to communicate data-driven stories effectively
Hands-on knowledge using marketing tools such as Google Analytics, Hubspot and Mix Panel
Ability to question data from multiple sources, formats and quality in order to answer strategic business questions meaningfully
Ability to engage with stakeholders across a variety of platforms and formats
Experience with Surveys, Social Listening, Data Visualisation and Analytics Platforms
Proven SQL and Excel skills and experience working with analytical reporting tools, e.g. Looker/Tableau/PowerBI
An interest in the creation and application of trends, consumer futures, foresight and research
Equal Opportunities:
The Future Laboratory is proud to be an equal opportunities employer. We are committed to championing inclusion, diversity and equity throughout our organisation. Our interview panels will include people of the global majority to reduce implicit bias and, where possible, a team member at the same level of seniority as the role we are hiring for. Interviewers and panellists have also completed an allyship training course to ensure everyone receives the fairest opportunity possible.
We encourage candidates with disabilities to apply for roles at The Future Laboratory and we are dedicated to making reasonable adjustments from interviews through to employment.
We are committed to the employment and career development of people with disabilities and impairments and neurodivergent people. As part of this commitment, we operate a guaranteed interview scheme for applicants with disabilities who meet the essential criteria for the position they have applied for.
Responsibility of all team members:
We are a multi-disciplinary team, but The Future Laboratory has a set of expectations that apply to all team members regardless of role and seniority. Team members must treat everyone with dignity and respect, regardless of seniority and background. All team members must work together to create a fair and equitable environment.